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March 14, 2017 emarketerfacebookFANgoogleheader biddingmobilemobile programmaticnative placementsserver to server Gavin Dunaway
The latest eMarketer estimates on US digital advertising are out and, yeah, there’s some stuff to grimace about. The infamous duopoly is expected to rake in more than 50% of US display spend (desktop...
March 13, 2017 Connectemailfirst-party dataidentity marketingpeople-based marketingsocial Brian LaRue
If you're in digital, you're more or less destined to be on Facebook and Google. The major platforms have unparalleled scale. But they're certainly not the be-all and end-all to digital--and...
March 7, 2017 consolidationheaderheader biddinglatencyprogrammaticS2Sserver-to-serversingle-request bid architecture Gavin Dunaway
“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.”I’d argue “tagless tech”—the first...
March 7, 2017 ad blockingad specsConnectCOPPALEANmalvertisingmalwareT&Csthird-party tag scanninguser experience Gavin Dunaway
The prominence of revenue operations as a critical function within the digital media world has had its ups and downs.While programmatic and other indirect channels have proven ops as a serious...
AdMonsters new and old have assembled for another heady three and a half days of ops education and commiseration at the 41st Publisher Forum. This time, we're in Palm Springs, CA, in palm tree-...
Header bidding is a way for publishers to solicit real-time bids from a multitude of programmatic partners on each and every piece of inventory by using the page header within a site's source code....
February 28, 2017 Audience ExtensionB2BConnectDMPfattailfirst-party dataPrivate Marketplacespublisher networks Brian LaRue
When we split up the types of publishers out there in digital, we tend to group them broadly. You have your pubs originally from the traditional newspaper/magazine space, those that came out of...
February 23, 2017 Connectdynamic insertionengagementin-imagein-videoInuvomobilenetseer Gavin Dunaway
Publishers know advertisers always want to be on the part of the page where users are most engaged. But they also know that when you have a highly engaged user, you might want to let them enjoy what...
February 23, 2017 ad networksdynamic allocationheaderheader biddingprogrammaticRTBwaterfall Gavin Dunaway
You may hear a lot these days (particularly on a header-cheerleading site like this one) about the ad-server waterfall being vanquished like some fairy-tale villain. Well, it’s not entirely gone, and...
Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed...
Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic...
Publishers that deal with a lot of video content will likely be able to tell you a little about the Video Privacy Protection Act (VPPA). Particularly, they’ll be able to tell you about the numerous...
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Regulation--it’s the bane of ops’ existence. Keeping abreast of various regulations impacting the digital advertising environment is not easy: COPPA, HIPPA, VPPA, cookie laws, and so on. Do you even...
February 7, 2017 AMPcontent distributiondistribution platformsfacebookplatform publishingsocial media Brian LaRue
There’s a report from DCN (Digital Content Next) that’s been making the rounds in recent weeks, breaking down what the whole process of moving content into distribution platforms has meant for...
Consolidation in the tech vendor space has been a favorite industry prediction for so long, there’s almost something surprising about how it’s apparently right on top of us now. After years of what...
The Video Ad Serving Template (VAST) standard was created to allow ad servers to communicate with video players. Before VAST was on the scene, ad creative had to be coded specifically to work with...
After a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day,...
If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine...
January 23, 2017 AMPConnectConnectFANheader biddingmobilemobile creativemobile nativemobile programmaticmobile videosnapchat Gavin Dunaway
Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not...
The other day, a publisher friend of mine tapped my shoulder about a release the Electronic Frontier Foundation put out fairly recently. This was a release calling for a radical tightening of...
January 17, 2017 ConnectConnectdynamic allocationheader biddingheader integrationspulsepointserver-to-server Gavin Dunaway
In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each...
Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a...
AdMonsters is proud to introduce the Decoder series, which aims to get past the ad tech jargon and opacity to explain how the industry works in terms the masses can understand. Look for new entries...
In this addendum to his three-part series on private marketplaces (read parts I, II and III), Will Rand explains the quirky workings of GroupM's PMP deals that require 100% viewable inventory.First,...
January 4, 2017 ad renderAd Serverbegin to rendercountingIABimpressionsMeasurementMRCopspovviewability Gavin Dunaway
The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC.During the Austin Publisher Forum in August 2016, a swath of ops...
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Viewability 62 articles
Digital media leadership award 4 articles
Publisher Maturity Index 2 articles
Programmatic Direct 13 articles
Private Marketplaces 31 articles
Operations Management 7 articles
Audience Extension 17 articles
Responsive Design 3 articles
Creative QA 8 articles
Tag management 6 articles
