Content policies
Prohibited content
Click a link below to be directed to the policy of your choice:
Adult contentContent that advocates against an individual, group, or organization
Recreational drugs and drug-related content
Alcohol-related content
Tobacco-related content
Healthcare-related content
Hacking and cracking content
Pages that offer compensation programs
Misrepresentative content
Violent content
Weapon-related content
Content that enables dishonest behavior
Illegal content
Adult content
What's the policy?
Google ads may not be placed on pages that contain pornography, adult, or mature content. Please note that we also don't allow AdSense for search (AFS) search boxes to be placed on adult content pages.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Content that advocates against an individual, group, or organization
What's the policy?
Google believes strongly in the freedom of expression, but also recognizes the need to protect the quality of the AdSense network for users, advertisers, and publishers.
Google ads may not be placed on pages that contain harassing or bullying content, or on content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity. Additionally, Google ads may not appear on content that incites or advocates for harm against an individual or group.
However, pages containing educational, documentary, historical, scientific, or artistic content related to such subjects are permitted to participate in AdSense.
ExamplesExamples*
Acceptable | Not acceptable |
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Recreational drugs and drug-related content
What's the policy?
We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury. For this reason, Google ads may not be placed on pages that sell or promote recreational drugs and drug-related content including:
- Promotion of substances that alter mental state for the purpose of recreation or otherwise induce "highs". Examples:
- Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"
- Products or services marketed as facilitating recreational drug use. Examples:
- Pipes, bongs, cannabis coffee shops
- Instructional content about producing, purchasing, or using recreational drugs. Examples:
- Forums to exchange tips or recommendations on drug use
Please be aware that the promotion of prohibited content includes providing links to contents that does not follow our recreational drugs and drug-related content policies.
ExamplesExamples *
Acceptable | Not acceptable |
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Alcohol-related content
What's the policy?
Google ads may not be placed on pages that contain certain alcohol-related content including:
- Online sale of alcoholic beverages.
- Promotion of irresponsible alcohol consumption, including the favorable portrayal of excessive, binge, or competition drinking.
Additionally, publishers now have the opportunity to opt in to receiving alcohol ads through the category filtering feature. If you don't wish to receive alcohol ads on your pages, no action is required on your part.
ExamplesExamples *
Alcohol
Acceptable | Not acceptable |
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Tobacco-related content
What's the policy?
Google ads may not be placed on pages that promote tobacco and tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling papers. Please be aware that the promotion of prohibited content includes providing links to pages that do not follow our tobacco-related content policies.
Examples
Tobacco
Acceptable | Not acceptable |
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Healthcare-related content
What's the policy?
To comply with local laws and regulations related to the promotion of healthcare and medicines, Google ads may not be placed on pages that contain certain healthcare-related content including:
- Online sale of prescription medication. Examples:
- Sales of prescription drugs, even if through an affiliate program
- Online pharmacies
- Pages that primarily drive traffic to online drugstores/pharmacies
- Sale of unapproved pharmaceuticals and supplements. Examples:
- All items on this non-exhaustive list of prohibited pharmaceuticals and supplements (e.g., products that contain Ephedra)
- Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
- Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance
Examples *
Acceptable | Not acceptable |
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* Please note that these examples are not limited to the following.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Hacking and cracking content
What's the policy?
Google ads may not be placed on pages that promote any form of hacking or cracking. Hacking and cracking content is content that provides users with instructions or equipment that tampers with or provides unauthorized access to software, servers, or websites.
ExamplesExamples*
Acceptable | Not acceptable |
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Pages that offer compensation programs
What's the policy?
Google ads may not be placed on pages that promise payment or incentives to users who click on ads, surf the web, read emails, or perform other similar tasks. Placing Google ads on such pages may result in invalid impressions or clicks and is therefore prohibited. Similarly, Google ads may not be placed on pages that primarily drive traffic to, promote, or provide instructional materials on how to implement such services.
ExamplesExamples*
Acceptable | Not acceptable |
---|---|
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Misrepresentative content
What's the policy?
Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.
ExamplesExamples*
Not acceptable |
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Violent content
What's the policy?
Google ads may not be be placed on content that contains graphic or gory images such as bloodshed, fight scenes, and gruesome or freak accidents. Publishers are responsible for every page on which their ad code appears and for screening any text, images, videos, or other media that will appear on a page with Google ads.
ExamplesExamples*
Acceptable | Not acceptable |
---|---|
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Weapon-related content
What's the policy?
Google ads may not be placed on pages that sell, facilitate or advocate the sales of weapons and weapon accessories. This includes but is not limited to the sales of ammunition, gun parts, hardware, pistols, rifles, BB guns, sporting guns, air guns, blow guns, and stun guns. This policy also prohibits the placement of ads on pages that sell explosives, including fireworks.
ExamplesExamples*
Acceptable | Not acceptable |
---|---|
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* Please note that these are examples and not intended to be complete or comprehensive.
My site was warned for a policy violation:
- Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
- Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
- Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
- Click here for more information.
Ad serving was limited or disabled on my page:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
- After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
- Click here for more information
Ad serving was disabled on my site:
- All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
- When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
- After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
- Click here for more information.
My account was disabled:
- For more information on why your account was disabled and next steps, please click here.
Content that enables dishonest behavior
What's the policy?
We value honesty and fairness, so Google ads may not be placed on pages with content that helps users to mislead others. Examples:
- Content that promotes creating fake or false documents such as passports, diplomas, or accreditation;
- Content that promotes creation of fake or false identities;
- Sale or distribution of term papers, paper-writing or exam-taking services;
- Information or products for passing drug tests;
- Content that promotes fraudulent activity
Please note that these are examples and not intended to be complete or comprehensive.
Illegal content
Google ads may not be placed on any page that contains content that is illegal, promotes illegal activity, or infringes on the legal rights of others.
Counterfeit goods
AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Underage, non-consensual, or illegal sex acts
Google AdSense absolutely prohibits monetization of content related to child sexual abuse imagery or pedophilia. Google has always been at the forefront in the fight against online child abuse, and an avid supporter of family safety online.
Under United States federal law, child sexual abuse imagery is defined as visual depictions of minors (i.e., under 18) engaged in a sexual act such as intercourse, oral sex, or masturbation as well as the lascivious depictions of the genitals (covered or uncovered). This definition extends to photographs, videos, cartoons, drawings, paintings, and sculptures. The image can involve a real child; a computer-generated, morphed, composite or otherwise altered image that appears to be a child (think “Photoshop”). This also includes soliciting minors for sexual acts, which is also known as "enticement."
Pedophilia is any content or behavior (images, texts, videos, etc.) that depicts, encourages, or promotes sexual attraction by adults toward minors (i.e., under 18).