Get started with Asset Library

As explained above, you'll see three different folders in the Asset Library when you access it for the first time: advertiser folders, campaign folders, and creative folders.

To see each folder's hierarchy, click the down arrows next the folder or click the folder itself.

Each folder type is identified by a distinctive icon as you can see in the screenshot below.

You can create new folders directly in Asset Library to further organize and find your assets. Click the drop-down to the right of the folder and choose "New Folder".

Alternatively, click the big red "New folder" button above the middle pane. We call these folders custom folders. You can create them anywhere except in Creative folders.

You can give custom folders any name you want, as long as it's unique within its parent folder.

New folders are represented by a plain grey folder icon.

All assets and creatives that have been uploaded on the Creatives tab will get replicated in the Asset Library. This enables you to use them across other campaigns. Each asset type is identified by a specific icon.

You can use the search box on the upper right to find specific assets.

You may also want to star your assets to find them quicker. See the Star assets to find them quicker section in the Find and preview assets in the Asset Library article to learn how.

You can upload images, videos, SWFs, XMLs, fonts, or JavaScript files into the Asset Library by using the Upload button.

You can upload your assets into a custom folder or in an advertiser or campaign folder.

There is no limit to the number of assets you can upload; the file limit for non-video assets is 10 MB, video is 60 MB (except .ogg & .ogv which is 10 MB).

A principal organizational strategy is to store an asset at its highest level of reuse. This could be directly under the advertiser, but you might want to further break down folders by year or by asset type (e.g., images, videos, SWFs) or any other categorization that works for you. Create a hierarchy that will make it easy to locate the right assets for any creative, remembering that you can now use the same asset in multiple creatives.

If you know that an asset may be reused within a campaign but not in other campaigns, it might make sense to store it either directly under that campaign, or in a custom folder within that campaign.

If you know that an asset is not intended for reuse beyond one creative, you can upload it directly onto the Creative tab workflow and it will display only within that creative folder in Asset Library. You will be able to use that asset across other creatives, however it won't appear in any hierarchically logical order in Asset Library. If you decide to reuse it later in different campaigns or creatives, we recommend that you upload it again within the Asset Library so all of your assets are neatly organized.

When you define a new creative within the Creatives tab, you can either:

• Reuse assets that were already uploaded to the Asset Library by clicking the Add button in the Creatives tab workflow
• Use the assets only for that creative by clicking the Upload button

Then assign the Asset Library asset to your DoubleClick Rich Media Flash or HTML5 creative as usual:

Flash:  When loading in assets in Flash, use the StudioLoader class or, if using your own loader, use getUrl to retrieve the actual file URL from the Asset Library in your creative.

HTML5: For HTML5, simply set the element's src attribute or CSS property to the asset's filename. If using JavaScript to assign the asset, wrap the filename in the Enabler.getUrl method.

In the examples on the right, filename.png is the name of our asset in Asset Library.

Flash

import com.google.ads.studio.display.StudioLoader;
import flash.net.URLRequest;
var myLoader:StudioLoader = new StudioLoader();
var req:URLRequest = new URLRequest("filename.png");
myLoader.load(req);

HTML5

DOM element

<img id="myImage" src="filename.png" title="My Image Asset" />

CSS

#myImage {
background: url('filename.png') no-repeat
}

JavaScript

var myImage = document.getElementById('myimage');
myImage.src = Enabler.getUrl('filename.png');
// OR
myImage.style.backgroundImage="url('"+Enabler.getUrl("filename.png")+"')";

All assets available in the Asset Library can be used within an advanced or basic dynamic creative.

The dynamic path, which needs to be copied from the Asset Library, is available via the Details pane on the right of the Assets tab:

The structure of a dynamic path is: DRM_Asset:ourfolder/wherewehostourassets/assetimage-1.jpg

When you upload a feed to Studio, Studio assigns specific field types: Asset Library path for all non-video assets, Asset Library video file path for all video assets, and Asset Library folder or directory path for folder paths.

We also support relative paths where the feed contains the actual file name;  in Studio we assign the relative path to the file name to link to the file.

We hope our Getting Started Guide is useful to you. If you want to find out about other features, for example push assets live for trafficked creatives, read the rest of the Asset Library articles in the Rich Media Help Center. See the Asset Library overview as a start.