The creative process for programmatic

This article is part of a collection on data-driven creative. Explore the collection to see what's possible when data and creative come together to build more relevant and effective campaigns.  

Programmatic buying coupled with data-driven creative can deliver more effective digital advertising campaigns. But connecting the dots between the data and the creative can be a challenge. Here we provide a framework to help you do it successfully.

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To get more details about the creative process illustrated above, check out The creative process for programmatic: a guide for marketers.