“I worked with a credit card client to target small businesses

for a new rewards card. By building a predictive model to find

the right clients, I eliminated fraudulent activity and provided

the best audience for their campaign.”

“I worked on a campaign for a pharmaceutical company and discovered

an unexpected CPG model that performed really well. When I ran our

optimization tool, we exceeded delivery, client expectations, and results.”

“I opened the door to new audiences that were previously unreachable.

By studying the correlation between mobile app activity and brand

engagement, we help marketers use mobile data to reach specific

brand audiences more effectively across channels.”

“Our proprietary location technology allowed me to classify a brand’s

most loyal customers, by identifying store visitation patterns.

This innovative research allowed us to see how their customer

base interacts with their competitors.“

“What makes something go viral? Strong messaging and the right audience.

I’m building technology to find influencers who can become brand advocates over time.”

“I make sure that all the data passing through our platform

is clean, so our clients don’t ever waste money serving impressions

to consumers that are no longer in-market.”

“We created a patented ad fraud solution that allows us to greatly

minimize fraudulent impressions on exchange-based buys.

That’s just 1/8th of the average exchange-based buys!”

“I crafted a customized inventory blacklist for a client on their mobile

campaigns, which lowered their CPM by 9.8% and

increased campaigns performance by 2.2%.”

“Brands want to avoid the guessing game. I’m researching trends to

give brands an accurate estimate of results for their incremental budgets.”

“I’m managing an internal pipeline to seamlessly deliver incoming

client requests to connect the right data scientist to the appropriate client challenge.”