Success Stories
How well do Google Analytics Solutions work? See how these companies use marketing intelligence to make data-driven decisions that improve customer experiences.
AccuWeather
AccuWeather delivers enhanced value to advertisers with DoubleClick for Publishers + Google Analytics 360.
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Advance America
Advance America drives business while lowering costs to create marketing efficiencies.
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Airbnb
Airbnb, a community-based marketplace for accommodations, improved vendor data collection and reduced tag implementation time using Google Tag Manager.
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AlfaStrakhovanie
AlfaStrakhovanie doubles transaction rates with Google Analytics and enhanced ecommerce.
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APMEX
APMEX, Inc. increases email conversion rates by 62% with Analytics 360 and Google BigQuery.
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Avvo
Avvo.com uncovers consumer demand using the data import feature in Google Analytics 360.
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Baby SuperMall
Baby SuperMall uses attribution modeling to improve AdWords performance with more targeted ads based on the buying behaviors of their customers.
Brian Gavin Diamonds
Brian Gavin Diamonds sees 60% increase in customer checkout with enhanced ecommerce in Google Analytics.
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BT
BT uses Analytics 360 with DoubleClick Bid Manager to increase sales volume and efficiency.
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BuzzFeed
BuzzFeed takes advantage of Surveys 360 to experiment and measure ad effectiveness.
Carat
Carat helps a leading automotive brand drive marketing innovation with a clear view of cross-channel customer behavior.
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Dafiti
Fashion retailer Dafiti improved operational efficiencies and achieved a 25% boost in site speed using Google Tag Manager.
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Ecehelon Insights
Echelon Insights taps Google Surveys to gain a deeper understanding of how the first debate influenced likely Republican primary voters.
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eFinancialCareers
eFinancialCareers boosts conversions by 423% after integrating Analytics 360 and DoubleClick Bid Manager.
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Fairmont Raffles Hotels International
Fairmont Hotels uses campaign measurement variables in Google Analytics to optimize social media marketing.
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Global Tech LED
Global Tech LED focuses on quality users with remarketing and sees a 100% increase in traffic with a 75% decrease in CPA.
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GoPro
Camera and digital device company GoPro worked with their agency Analytics Pros to organize and simplify their complex tagging system using Tag Manager 360.
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Ideeli
An online retailer drove new and repeat business by using data-driven marketing attribution.
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InsureandGo
After InsureandGo implemented Google Tag Manager, customer insights grew threefold.
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Jobs2Careers
Jobs2Careers doubles conversions and increases workflow efficiency using Google Tag Manager.
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LasikPlus
Attribution 360 attributes leads across all online channels to increase the accuracy of real-world cross-channel marketing.
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Lenovo
Find out how Lenovo reached a radically new view of marketing results with data-driven attribution.
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Lenovo
Lenovo uses the customer voice to streamline decision making and continue innovating.
L’Oreal
L’Oreal Canada doubles anticipated revenue with Analytics 360.
Magazine Luiza
Thanks to Google Tag Manager, this large retailer increased AdWords ROI by 30%, improved page load time by 8%, and freed up resources to tackle more strategic problems.
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Marketo
Marketo serves tailored remarketing ads to score 10X higher conversion rate using Google Analytics with Marketo Real Time Personalization.
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Matalan
Using Analytics 360 integrated with DoubleClick Campaign, Matalan sees a 28% year over year increase in conversion rate, leading to increases in visits and revenue.
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Mumzworld
Mumzworld reaches 300% return on ad spend with enhanced ecommerce and data import from Google Analytics.
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Nest
Nest evaluates the value of TV with Attribution 360.
Nest
Nest uses Google Surveys to keep their customers front and center while developing products.
Novartis
Novartis implements Google Analytics 360 and Tag Manager 360 on a global scale to improve customer experience.
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Open Colleges
Google Attribution 360 helps Open Colleges see how TV ads turn into online leads
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Orbitz
Orbitz takes advantage of Surveys 360's quick turnarounds to get real-time results to their most pressing questions.
Posadas
Posadas implements event tracking to better understand conversion funnel abandonment and sees conversion rate uplift of up to 88%.
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POSSIBLE
POSSIBLE uses insights driven by Surveys 360 to create digital campaigns
Rail Europe
Rail Europe enhanced page load speed by 20%, eliminated inconsistencies and saved effort with Google Tag Manager.
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Skyscanner
Integrating Analytics 360 and BigQuery improves efficiency and insights for Skyscanner.
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Smarter Travel Media
Smarter Travel Media used Google Tag Manager to free-up resources and tackle new, high-value marketing tasks.
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Swissôtel
With insights gained through advanced segmentation, Swissôtel AdWords optimization generates vast improvements in per-visit value metrics.
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Teach For America
Attracting Diverse, Top Talent with Google Analytics and Remarketing Lists for Search Ads
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The Motley Fool
The Motley Fool increases order page conversion rate by 26% with Optimize 360.
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The Next Web
‘All Killer, No Filler’: The Next Web finds the right message with Google Optimize 360
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TransUnion
TransUnion sees drastic cost efficiencies and conversion improvement with Analytics 360.
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Twiddy
Vacation firm Twiddy uses content experiments to create a sense of urgency among its active visitors.
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U.S. Cellular
U.S. Cellular turns to Analytics 360 and its integration with BigQuery to analyze terabytes of data and reveal the true impact of digital media on sales.
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Watchfinder
Watchfinder clocks 1300% ROI using precision remarketing with Google Analytics.
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Wharton
Wharton students use survey insights to advise the Westchester Track Club on how to best launch their new running program.
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Wyndham Vacation Rentals
Wyndham Vacation Rentals sees 30% jump in engagement after improving user experience with Analytics 360.
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YouVisit
YouVisit discovers that 23 million Americans have experienced virtual reality and they’re hungry for more.
Zillow
Zillow uses Analytics 360 to make data-driven decisions for rapid growth and scalability.