Biology | Animals
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Chapter one
The How and Why of Fame
Culture | Sociology
Famous For Being Indianapolis
How cities are like Kim Kardashian.
Biology | Neuroscience
Ingenious: Robert Burton
What we can—and cannot—learn from brain science.
Numbers | Sociology
Homo Narrativus and the Trouble with Fame
We think that fame is deserved. We are wrong.
Biology | Neuroscience
The Brain on Trial
It’s not fair to ask jurors to vote on a death penalty.
Chapter two
Famous Science
Numbers | Science Practice
The Nobel Exchange
Announcing the Nautilus Nobel Prize Futures Market
Ideas | Paleontology
T. Rex Might be the Thing with Feathers
Behind every famous dinosaur are unsung heroes.
Ideas | Sociology
The Famous Anonymous
The problem with Western test subjects.
Matter | Chemistry
Seven Molecules’ Claim to Fame
These infinitesimal celebrities shape us and our world.
Chapter three
The Price of Fame
Culture | Sociology
Fame is Fortune in Sino-science
In China, famous science pays like nowhere else.
Culture | Sociology
The Hannah Montana Hypothesis
Does the Fame Virus plague our youth, and is multimedia to blame?
Ideas | Mortality
Drop-Dead Famous
If we are to learn how to die, we need teachers.
Culture | Fiction
Justin Timberlake and the Whoever of Whatever
Fame drags you down.
Chapter four
The Fame Game
Ideas | The Web
The Meme as Meme
Why do things go viral, and should we care?
Numbers | Math
The Twin Prime Hero
Rags, riches, and fame in mathematics.
Biology | Genetics
Genes That Won the Fame Game
Discover genes that unite life on earth.
Ideas | Linguistics
Fame for 23 Words is 15,000 Years Overdue
The search for our linguistic DNA.
Related Facts So Romantic
“Reality provides us with facts so romantic that imagination itself could add nothing to them.” —Jules Verne
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Numbers
Purest of the Purists: The Puzzling Case of Grigori Perelman
In November 2002, a Russian mathematician named Grigori Perelman posted the first of three short preprints to the arXiv (an online repository for drafts of academic papers in math and science),…
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Culture
One Weird Trick to Save the World (Using Polar Bears)
When environmentalists petitioned to designate the polar bear a threatened animal under the Endangered Species Act in 2005, they were not, in fact, out to save the polar bear. They were…
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Biology
Teaching Your Body to Fight the Enemy Within
In early May, 1891, William Coley, a New York surgeon, had before him an interesting case. The patient, a 35-year-old Italian man, had sarcoma tumors in his neck and tonsils, and was slowly…
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Culture
How the Law Protects the Idea of a Famous Person
A woman walks in to the room. She is wearing a white dress and has a mole over her bright red lips. She could be anybody, but you might have instantly guessed she was Marilyn Monroe. For…
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