Agency Blog
What's new @ Google? Tips and tools for agencies
What industry leaders value in a digital marketing platform
Thursday, November 21, 2013
A few months ago, we launched the new version of DFA -
DoubleClick Campaign Manager
- globally.
The launch coincided with DFA’s 15th anniversary, so we wanted to use this opportunity to hear from some of our longtime partners. Surely, the world has changed since the early days of DFA, 15 years ago. With new opportunities to reach consumers in more ways than ever, come many new challenges for digital marketers. And marketing platforms must continuously evolve to meet the demands of a shifting and ever-growing industry.
We asked industry leaders
Kurt Unkel
, President of Product & Solutions at VivaKi,
Megan Moldovan
, Director of Platform Logistics at Annalect, and
Angelina Eng
, VP of Digital Media Ops at Carat what they value in a platform in this day and age, and how DoubleClick has evolved to address those needs. Here’s what they told us:
Efficiency, reliability, and simplicity
are crucial to helping marketers streamline the campaign management process. Kurt Unkel said, ”What we get with DoubleClick that we struggle to see anywhere else is simplicity - the ability to integrate a lot of disparate technologies into a common stack. That’s something that really makes a difference in our business, because it allows us to focus on the bigger, strategic things.”
Marketers need
integration across channels and screens
, and to be able to track and execute across their efforts within one system.
Angelina Eng notes,
“When we talk about all of these different things that are coming out - verification, video, mobile - how do make that work all together? A company that’s embracing that is one that we want to work with.”
Platforms must help marketers
gain more actionable insights
and act on them in
real-time
. “We have almost too much data at our disposal,” Megan Moldovan tells us, “and it can sometimes be hard to sift through all of that information and understand what it really means, and particularly understand what everything means when you look at it together.”
With D
oubleClick, we are investing in tools to help your digital teams work more efficiently to maximize your results across channels and screens.
In the coming weeks and months we will deep dive into many of the new product features available in DoubleClick Campaign Manager.
Stay tuned to the blog to learn about the new tools that will simplify digital, help you engage across channels, and enable better decisions.
If you’re an existing DFA customer, reach out to your account manager about upgrading to DoubleClick Campaign Manager today. You can stay on top of new updates by following us on our
Google+ page
.
Google Partners Goes Global: Empowering agencies with new leads, new tools, new opportunities
Wednesday, November 20, 2013
Google is committed to making the web work for you. That’s why we’re proud to announce the worldwide launch of
Google Partners
– a platform for the digital marketing community that helps businesses and agencies grow and thrive together.
Google Partners replaces Agency Edge, Google Certification Program, and Engage for Agencies by taking the best they had to offer and adding a new suite of powerful resources – all in a cleaner, simpler interface. And it allows you to build a closer relationship with your clients.
With Google Partners, you can:
Earn leads
: Connect with potential clients through
Google Partner Search
Get certified
:
Take certification exams – for free – on an improved, more intuitive platform
Learn and develop
: Gain insights tailored to your agency and its needs
Use offers
: Receive offers that you can use to introduce clients to AdWords
Demonstrate credibility
: Distinguish yourself in the marketplace by earning the
Google Partner badge
Google Partners isn’t simply a new platform – it’s a
better
platform.
And it’s one that rewards your hard work by helping your business grow. By demonstrating that you’ve mastered best practices, you can earn the Google Partner badge – proof that we trust you and your clients should, too. We’ll provide you with customized tips every step of the way, so your company can get the badge and both you and your clients can shine. Because that’s how true partnership works.
To join Google Partners, please visit
www.google.com/partners
Posted by the Google Partners Team
Insights on the fly: Introducing executive reporting from DoubleClick Search
Tuesday, November 19, 2013
Search marketers managing multiple campaigns across multiple accounts have to visualize their data in many different ways and tailor reporting for each group of stakeholders. Often, this means spending time pulling and aggregating reports, building macro-enabled spreadsheets, and wrangling your data into a specific format for a specific presentation -- only to do it all over again in a slightly different way the next time around.
DoubleClick Search believes in making search marketing faster, and over the past year we’ve invested in time-saving features like
bulk editing enhancements
, new
scheduling options
, and
automated rules
. Today, we’re excited to announce executive reporting, a fundamentally new way to report on and share your search campaign data.
With executive reporting, quickly get to the insights you need. Take the data from all your search campaigns, segment as needed, present it in an easily consumable visual format, and share with team members and stakeholders -- all within the UI, without spending hours downloading, reconciling, and updating spreadsheets.
As we designed executive reporting, we worked closely with our clients to ensure our solution was built to address the unique needs of search marketers, agency account managers, and executives. Matt Grebow, Sr. Manager, Search Marketing at TSA, who participated heavily in our feedback sessions, shared his needs for richer export fidelity with the engineering team.
“Most reporting platforms let you export data in a raw format, but this means extensive formatting in Excel and a lot of coding. DoubleClick Search Executive Reporting is flexible enough to use across clients with different goals. We can create templates on the fly and export reports in a client-ready format.”
Three ways to get started with executive reporting
Daily account management and stakeholder communication:
As an account manager, you can easily pick the subset of data and the visualizations you need for each set of stakeholders. The reports will stay up to date, and you can have them ready for meetings, or download and share through email at a moment’s notice -- saving you time for strategy.
High-level team management and oversight:
As a business leader, you can see an overview of your entire business in one place. If you’re needed for an escalation, you can quickly pull reports to understand account health and spot issues -- so you’re never unprepared.
Market insights for competitive advantage:
Another advantage of seeing your entire business at a glance: if you manage a large volume of accounts, you can quickly analyze market-level data and see which account or campaigns are underperforming. Then, dig in to understand why and get them back on track.
Keep an eye on the blog next week for a follow up “
Success
with
DS
” post on how the get the most out of executive reporting. In the meantime, give the new reports a try and let your account team know what you think. If you don't see the 'Executive Reports' tab in the DoubleClick Search interface, ask your account team to enable it for you.
Over the coming months, we’ll continue to invest in easy, flexible reporting options for DoubleClick Search. If you have a data warehouse, business intelligence tool, or visualization software and you’re interested in seeing your search data alongside other metrics for reporting purposes, check out our
reporting API
, currently in open whitelist.
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