Agency Blog
What's new @ Google? Tips and tools for agencies
Conferences are in the air
Friday, October 31, 2008
The weeks ahead are full of activity for online advertising conference-goers. If you plan on attending any of the upcoming shows, we've compiled a list of the conferences where Google will be in attendance. Hope to see you there!
ad:tech New York
November 3-6, 2008
New York Hilton, New York, NY
Webmaster World PubCon
November 11-14, 2008
Las Vegas Convention Center, Las Vegas, NV
Search Engine Strategies Chicago
December 8-12, 2008
Chicago Hilton, Chicago, IL
Posted by Christina Hill, Events Team
Upcoming Google Marketer's Playbook sessions
Monday, October 27, 2008
Join us for the next series of The Google Marketer's Playbook at ad:tech New York, beginning November 3rd. At these educational sessions, you'll learn strategies from Google specialists to help you make the most of AdWords and other Google products such as Analytics and YouTube. Topics include optimization strategy, measurement and tracking, and increasing reach, and each talk is followed by live Q&A sessions with the specialists.
The Google Marketer's Playbook sessions are open to all ad:tech exhibit hall pass holders. To obtain a free exhibit hall pass to the ad:tech event of your choice, visit
www.ad-tech.com
and click on the 'register' link next to the show you'd like to attend.
And if you can't make the New York sessions, or missed the series at past ad:tech conferences, you can watch recordings of these talks on our
playlist
on the
Google Business Channel
.
Posted by Justin Vinluan, Training and Development Team
AdWords API: New version and more quota
Thursday, October 23, 2008
Our AdWords API team has recently announced the release of version 13, which brings a host of changes to the API. Among the added functionalities are new reports, new geotargeting options, and the ability to retrieve Quality Scores and first page bid estimates for your keywords. For full details, please take a look at the
release notes
to stay up to date.
And as you update your campaigns for the holiday season, you'll
now receive
20% more API units until January 15th, 2009. While you may be increasing your API usage to keep up with the busy time of year, don't forget that you can make the extra quota work even more efficiently by following these suggestions for "
cutting API calories from your app
" and avoiding the API holiday weight!
Uncovering the value of retail search clicks
Tuesday, October 21, 2008
The holiday shopping season can be a boon to retailers, but during strained economic times it's particularly important to understand how to measure the effectiveness of online campaigns. We partnered with Compete, Inc. to study the role that search plays in the retail buying process, and recently held a recorded webinar to present the findings. In the webinar,
now available here
, we explore the following questions:
What role does search marketing play in driving online and in-store sales?
How do shoppers use branded and non-branded keywords in advance of purchase?
How can marketers measure the effectiveness of paid search and the value of non-converting clicks?
We hope you find the information valuable when planning your clients' holiday campaigns this year.
Posted by Laura Hood, Creative Team
Quick and easy display ads
Thursday, October 16, 2008
We've just launched the beta version of the Display Ad Builder tool, which will allow you to create and customize image, animated, and Flash ads for the Google content network from within your client's account. If you've ever struggled with design resources for creating display ads or needed to whip something up for a client at a moment's notice, the Display Ad Builder may come in handy next time those situations arise.
Within the tool, you'll find templates that range from highly customizable to more finished styles. You can edit these templates and supply your own copy, logos, and images to make the message your own. We'll be adding more templates as we move out of the beta stage, so check back for additional options.
For more details on the Display Ad Builder and how to use it, see our
Display Ads 101 site
or watch this
video tutorial
.
Posted by Ryan Hayward, Product Marketing Manager
Education webinar: new date
Thursday, October 9, 2008
Due to technical issues, we've rescheduled our Education Industry webinar that was originally planned for Wednesday, October 8. The webinar will now take place on Wednesday, October 15 at 10am PST/1pm EST, and you'll find full registration details below. We apologize for the delay and any inconvenience, and we hope you'll join us next week.
Date: Wednesday, October 15
Time: 10am PST/1pm EST
Register here
Posted by Katie Wasilenko, Agency Team
AdWords Editor 6.5
Wednesday, October 8, 2008
As you may have heard, we just released version 6.5 of
AdWords Editor
, our free online account management tool. If you're already using AdWords Editor, you will be prompted to upgrade automatically. If you're new to AdWords Editor, you can download the latest version
here
.
To keep you up to date, we've compiled a sneak peek into some of the new features you can expect with version 6.5:
Horizontal scrolling in the data view and auto-sizing columns.
Calendar picker for performance statistics and campaign end dates.
New Keyword Opportunities tool to help you find new, relevant keywords for your campaigns. Use the expansion feature to generate keyword ideas from words or phrases, or the multiplier feature to combine lists of terms to create new keywords.
For full details of these and other new features, please see the
release notes
. And if you have questions about the benefits or functionality of AdWords Editor, have a look at our
frequently asked questions
and our
Help Center
.
Posted by Kerrie Lenhart, Product Specialist
Make the grade: Education webinar
Friday, October 3, 2008
We know that January is going to be a big month for advertisers in the education space and we'd like to help as you prepare to discuss budgets, new campaigns and existing strategies with your education clients.
We'll be holding a webinar next week that will cover the major trends in the education space and provide actionable suggestions for creating and improving campaigns around these trends. This training is geared towards media planners and buyers as well as search specialists. However, anyone interested in learning about big trends in the education space is welcome, and we're looking forward to your participation!
Date: Wednesday, October 8
Time: 10:00am PST/1:00pm EST
Register here
Posted by Katie Wasilenko, Agency Team
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