McFarland & Company, Inc. is a book publisher of primarily academic and adult nonfiction based in Jefferson, North Carolina. Its president and editor-in-chief is Robert Franklin, who founded the company in 1979.[1][2][3] McFarland employs a staff of about 50, and as of 2011 had published approximately 5,000 titles.[4]
McFarland & Company's target markets are libraries and direct mailing to enthusiasts in niche categories. The company is known for its sports literature, especially baseball history,[1] as well as books about chess[5] and film.[6] According to the Mountain Times, McFarland publishes about 275 scholarly monograph and reference book titles a year.[4][7]