Audience insights to better understand your best customers.
Truly understand your customers and be there when it counts. Google Audience Center 360, a data management platform, collects and organizes all your data sources — enabling you to find, expand, and reach your most valuable audiences with the right message at just the right moment.
“Audience Center 360 helps us in our daily business to easily access and understand our data. It is also simple to make this data actionable by creating new audiences and pushing them to other products with a couple of clicks.”Julia Stern - VP Performance Marketing, Zalando AG
Capabilities
Discover unique audience insights with a unified customer view.
Develop an understanding of your customers that is only possible when you bring together all your data ― analytics, campaign, email, and CRM ― and enhance it with third-party and Google data.
Take action everywhere.
Native integration with Google's AdWords and DoubleClick products, plus integrations with third-party platforms like DSPs, make it easy to turn what you learn into better ads.
Get insights on day one.
Integrations with the Google Analytics 360 Suite and Doubleclick Digital Marketing eliminate the need for retagging, so you can be up and running in as little as 24 hours.
Focus on what matters.
Analysis tools designed to improve your marketing allow you to see where your audiences overlap, learn which ad frequencies work best, and build lookalike audiences for your best-performing customers.
Integrations
Strengthen your advertising with smarter integrations.
Audience Center 360 features an open platform, which allows for seamless integration with your favorite digital advertising solutions, such as DoubleClick, AdWords, and other third-party platforms — making it easy for your organization to instantly access insights and optimize your advertising.
The 360 suite advantage
Seven measurement solutions. One powerful package.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
If you need assistance, dedicated support and services ensure that help is there when you need it.
Success Stories
Our Customers
BT
BT uses Analytics 360 with DoubleClick Bid Manager to increase sales volume and efficiency.
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eFinancialCareers
eFinancialCareers boosts conversions by 423% after integrating Analytics 360 and DoubleClick Bid Manager.
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Matalan
Using Analytics 360 integrated with DoubleClick Campaign, Matalan sees a 28% year over year increase in conversion rate, leading to increases in visits and revenue.
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Featured Resources
Product Overview
Audiences and Segmentation
See your audience from multiple perspectives.
Learn more about how Audience Center 360 helps you understand the full customer context to make your brand relevant at every moment.
Tool
Marketing Analytics and Attribution
Explore the customer journey to online purchase.
Analyzing millions of consumer interactions through Google Analytics reveals how different marketing channels affect online purchase decisions. See our benchmarks.
Whitepaper
Measurement Strategy
Discover how marketing analytics increases business performance.
Discover the key analytics and measurement challenges that marketers face today and how successful marketing organizations are addressing them.