See how the 'NBA on TNT' captivated NBA fans on every screen with real-time footage delivered programmatically. Explore how programmatic video could encourage your customers to consume new content: https://goo.gl/31O9V7

Check out our infographic to see how Media Lab replicated the Android Wear experience with an innovative ad campaign: https://goo.gl/U7RGBg


Media Lab, our in-house media team, are pushing the boundaries of what can be done with smart creative.

Get inspired for your next campaign. See the infographic to learn how Media Lab used DoubleClick technology to raise awareness of the Google app: https://goo.gl/wQmOrr

Traditional TV is only the beginning. Programmatic lets you reach viewers across screens.

Find out how the NBA on TNT inspired NBA fans to consume more content and raised brand awareness by 7%: https://goo.gl/dILCXT

Learn how to launch a mobile ad campaign in DoubleClick Bid Manager.

Get to know mobile advertising and discover the strategies, design, tracking and reporting options for mobile in Bid Manager.

Take the Learning path in Academy for Ads and earn an Achievement (Login required): https://goo.gl/3Ph5Qh

Check out our infographic to see how Media Lab replicated the Android Wear experience with an innovative ad campaign and contextually relevant ads: https://goo.gl/4myVua

Learn how to use TrueView in Bid Manager to reach your audience on YouTube.

Bid Manager users, learn how you can use TrueView to reach your audience on YouTube. Take our e-learning to learn how to build a TrueView campaign, set up targeting, build creatives, create line items, and review performance. Take the course on Academy for Ads (log-in required): goo.gl/XpwZCi

Mercedes-Benz needed to reach a large premium audience, and with Programmatic Guaranteed through DoubleClick, they could. Read how a recent campaign reached 2 million unique users in one day: https://goo.gl/Vnwcsr

If you’re new to DoubleClick Search, take the new Get started with DoubleClick Search Learning path in Academy for Ads. Learn how to create an advertiser account and sync with an engine account, along with all the steps for creating campaigns, ad groups, ads, and keywords.

The Learning path also covers how to implement conversion tracking with Floodlight tags, how to monitor performance, and how to optimize with bid strategies. Pass the Assessment and earn an Achievement to show that you know your stuff.

Try it now in Academy for Ads (log-in required): https://goo.gl/PgG1iQ