- published: 22 Jun 2015
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PR Newswire is a news agency based in New York City.
PR Newswire was founded in 1954. In 1971, it was sold to Western Union, which had provided the telecommunications lines and teleprinters that supported the service. In 1972, PR Newswire began using electronic terminals for copyediting. In 1978, the company adopted the Associated Press' computerized message handling and transmission system.
In 1982, PR Newswire was purchased by current owner UBM plc, known at the time as United Newspapers.
In 2000 the company acquired eWatch, founded in 1995 as an automated service to monitor websites, chat rooms, Usenet groups, web publications, online service forums and investor message boards for mentions of a specific organization, issue, product or service.
In 2001, PR Newswire issued the first Multimedia News Release for Touchstone Pictures promoting the film, "Pearl Harbor." The Multimedia News Release was the first press release to include b-roll, soundbites, high resolution images, and film trailer.
A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. A news agency may also be referred to as a wire service, newswire, or news service.
There are many news agencies around the world, but there are global news agencies with offices in most countries of the world and cover all areas of information: Agence France-Presse, Associated Press and Reuters. All three began with and continue to operate on a basic philosophy of providing a single objective news feed to all subscribers; they do not provide separate feeds for conservative or liberal newspapers. Jonathan Fenby explains the philosophy:
Only a few large newspapers could afford bureaus outside their home city. They relied instead on news agencies, especially Havas in France and the Associated Press in the United States. Former Havas employees founded Reuters in Britain and Wolff in Germany; Havas is now Agence France-Presse (AFP). For international news, the agencies pooled their resources, so that Havas, for example, covered the French Empire, South America and the Balkans and shared the news with the other national agencies. In France the typical contract with Havas provided a provincial newspaper with 1800 lines of telegraphed text daily, for an annual subscription rate of 10,000 francs. Other agencies provided features and fiction for their subscribers.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
The first modern press releases were created by Ivy Lee. Lee's agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported. He used a press release, in addition to inviting journalists and photographers to the scene as a means of fostering open communication with the media.
Public relations pioneer Edward Bernays later refined the creation and use of press releases.
A content delivery network or content distribution network (CDN) is a globally distributed network of proxy servers deployed in multiple data centers. The goal of a CDN is to serve content to end-users with high availability and high performance. CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social networks.
Content providers such as media companies and e-commerce vendors pay CDN operators to deliver their content to their audience of end-users. In turn, a CDN pays ISPs, carriers, and network operators for hosting its servers in their data centers. Besides better performance and availability, CDNs also offload the traffic served directly from the content provider's origin infrastructure, resulting in possible cost savings for the content provider. In addition, CDNs provide the content provider a degree of protection from DoS attacks by using their large distributed server infrastructure to absorb the attack traffic. While most early CDNs served content using dedicated servers owned and operated by the CDN, there is a recent trend to use a hybrid model that uses P2P technology. In the hybrid model, content is served using both dedicated servers and other peer-user-owned computers as applicable.
A hand drawn video about PR Newswire's solution and how we can help corporates tell their success stories to the world via our global distribution and syndication network.
PR NewsWire has been a business media institution since 1954 but have continuously transformed their company in order to meet the changing needs of its clients. The CEO of PR NewsWire comes on to discuss what PR NEws Wire can do for your company. CEOs know staying informed is critical for success but most do not have the time to research what is working in the ever changing global marketplace. CEO Corner brings CEOs from varying business sectors on screen to talk about their business. Watch live every First and Third Thursday of the month at 11 am EST on The Pulse Network.
Submit press release online using http://online.submitpressrelease123.com/ and our writers will SEO your press release and submit on Google, Yahoo and Bing. You can select large press release distribution using PR Newswire and your press release will be distributed to over 5700 sites. http://www.youtube.com/watch?v=E2EOdkZ34LU
Discover why PR Newswire's Content Distribution Network is the most superior network...by far. When it comes to distributing your content, all networks are not equal -- not by a long shot. In today's multi-channel, multi-format, hypersaturated media world, you need a content distribution network that reaches your audiences, everywhere they are. Across all channels. In every format. And with the absolute highest possible visibility. In short, you need the PR Newswire Content Distribution Network.
Media Studio enables marketers and communicators to upload, organize and distribute photos, logos, videos, audio files and infographics for use in press releases and other communications. Available at no charge to PR Newswire members who utilize the company's Online Member Center, Media Studio makes it easier for marketers, public relations professionals and other users to swiftly surface and deploy visual content to enhance their digital communications, press releases and targeted PR pitches. Learn more about Media Studio here: http://promotions.prnewswire.com/MediaStudio.html
PR Newswire, discussing how they drive sales growth through specific best practices.
Learn more about how PR Newswire's ARC can help you get your message out! Plus, hear from Kevin Wilk, Divisional VP at PR Newswire.
Audiences using mobile devices to access press releases and other content on PRNewswire.com, an industry-leading website, are now enjoying an enhanced user experience due to the company's recently deployed responsive design. In addition to enhanced rendering of news releases and video content across mobile devices, search and social sharing functions have also been optimized for mobile devices. In addition to news releases, all other sections of the company's website have been upgraded to RWD (Responsive Web Design), including the newly revamped Knowledge Center and an expanded Products & Services section.
In 2012, PR Newswire saw no shortage of exciting and impactful content, captivating press releases and creative headlines; and with hundreds of press releases crossing our desks on a daily basis, some were sure to stand out and make us take notice. This video shows some of of the most interesting releases, covering number of industries such as technology, entertainment, politics, sports and healthcare that also made a splash in traditional and social media.
The Hispanic market is growing, and PRNewsire can help you reach this powerful audience. PR Newswire's multicultural newslines are designed to reach media serving the Hispanic community, organizations and opinion leaders around the country. For more information, visit http://www.prnewswire.com/products-services/distribution/hispanic-newslines-2/