Cloudinary Blog

Last week, 15 of us here at Cloudinary headed back to Las Vegas for the annual AWS re:Invent conference. We returned as exhibitors again this year since we had such a successful experience in 2015, when we introduced Cloudinary to many new companies that could benefit from our image and video management tools. 

Attending our first Velocity Web Performance Conference, we wanted to WOW attendees with the Cloudinary solution. And WOW them we did, with the announcement of our new “Images Solved” enhancements, which offer fully automated content- and context-aware image adaptation. 

 

 

The most common frustrations voiced by people when visiting a website are the time it takes for pages to load and the amount of bandwidth some sites eat from their monthly mobile plans. 

 

What these users might not realize is that, in many cases, the culprit is the same: website image performance. Ensuring images are optimized is particularly important to businesses who manage these sites since they account for the majority of the downloaded bytes on a web page, and can slow down load times considerably. 

We spent part of last week at The O'Reilly Fluent Conference 2016 in San Francisco, taking the opportunity to show off the impressive image and video transformation capabilities of Cloudinary to the developer community. 

 

Usually we spend a lot of time working with and talking to developers, helping them address the challenges of managing media on their websites. Last week, we got a different perspective when we met with marketing and product pros at eTail West, an annual event for ecommerce and multichannel retailers that took place in Palm Springs.

Apartment List is one of the fastest-growing online rental marketplaces in the world, helping its users with everything from searching for a new apartment to handling applications and payments. The company’s Webby-award winning site draws more than 2.5 million monthly visits, with mobile accounting for 70 percent of traffic. In 2014, Apartment List introduced top-rated iOS app. It was named the #3 fastest growing company in the San Francisco Bay Area.

 

High Performance App for High Performing Athletes

Under Armour is a global leader in performance footwear, apparel and equipment, made for athletes. An extension of its brand is the Under Armour Connected Fitness™ platform, which powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.

Last week I was part of a three member Cloudinary team that attended and exhibited at Web Summit 2015 in Dublin. Just in the last four years, the event has grown from a few hundred people to more than 42,000 people from 134 countries who attended this year.

 

 

At the end of 2014, activity on smartphones and tablets accounted for 60% of the time Americans spent online, according to comScore. Given the fast migration to mobile, these figures have been growing every year, and this trend in migration is not limited to the US market alone. According to a recent IDC report, the leading mobile vendors shipped a total of 334.4 million smartphones worldwide in the first quarter of 2015 (1Q15), up 16% from 288.3 million units in 1Q14. With this rise in mobile adoption, it seems like more users are turning to their mobile devices to perform online activities rather than their desktop computers.