Facebook IQ
Real Life. Real Insight. Real Action.
By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.
To understand the impact of audience quality and scale in reaching US car buyers online, Facebook Marketing Science and Oracle Data Cloud (ODC) conducted a meta-analysis of 64 US automotive campaigns that ran between February 2015 and March 2016 across a variety of publishers. Discover the results and how to balance quality and quantity in reaching auto intenders online.
Mobile is changing the fast food landscape. According to our newest study, at least 2 in 5 fast food diners say that their mobile phone is the first place they go to decide on a restaurant. Learn how restaurants can lean into mobile to draw in different types of customers.
See how people mark different holidays, seasons, events and milestones on Facebook.
Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.
