ADventures
Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.
Saint Laurent told to modify ad campaign after uproar in France
PARIS France's advertising watchdog on Monday said it had asked French fashion house Yves Saint Laurent to modify two ads from its latest campaign after receiving 50 complaints that they were "degrading" to women.
More ADventures Headlines
Coca-Cola serves up gay-friendly ad for all genders, generations
NEW YORK Soft drinks maker Coca-Cola Co has launched a gay-friendly ad featuring a brother and sister vying for the attention of a handsome pool boy in the campaign that has won praise for diversity and inclusion.
Retailer Marks & Spencer unpicks 'sexist' label directed at mothers
LONDON (Thomson Reuters Foundation) - British retailer Marks & Spencer apologized on Monday for a school uniform label criticized by men and women as sexist that boasted the clothing range would be "less work for mum".
KKR teams up with Dell-linked fund in offer for Germany's GfK
FRANKFURT A fund managed on behalf of American IT entrepreneur Michael Dell has agreed a deal to take a stake in the investment vehicle that private equity firm KKR is using to invest in German research firm GfK SE .
Montana activists ramp up campaign against culling Yellowstone bison
SALMON, Idaho Wildlife advocates are ramping up their campaign against the annual culling of bison that roam onto state lands in Montana each winter from Yellowstone National Park, erecting dramatic billboards showing buffalo bleeding in the snow.
American Express escalates high-fee card competition
NEW YORK American Express Co will begin to offer this month $200 a year in Uber rides, plus other new perks, on its Platinum charge cards as it fights to protect its high-end market from JPMorgan Chase & Co and Citigroup Inc.
Musk says Tesla to run contest for homemade commercials
Elon Musk, an active Twitter user, has been Tesla's mouthpiece to the public, informing them about the electric car maker's upcoming products and plans.
FCC blocks stricter broadband privacy rules from taking effect
NEW YORK U.S. regulators on Wednesday blocked some Obama administration rules on the eve of implementation, regulations that would have subjected broadband providers to stricter scrutiny than web sites face to protect customers' private data.
Snap advertisers worry about measurement even as they 'lean in'
NEW YORK As Snap Inc looks to gobble up a larger share of the $82 billion digital U.S. ad market, the owner of the ephemeral messaging app popular with millennials could find itself facing more demands from advertisers for reliable metrics.
ITV's production arm boosts earnings in tough ad market
LONDON ITV , Britain's biggest free-to-air commercial broadcaster, reported a 3 percent rise in adjusted earnings per share (EPS) as growth in its studios production business more than offset a drop in advertising revenue.
German automakers top U.S. magazine brand rankings
WASHINGTON German automakers dominated Consumer Reports' annual ranking of automotive brands released on Tuesday, with Volkswagen AG's Audi leading the pack, while U.S. brands continued to lag despite gains for many.
YouTube unveils live TV service for cord cutters
LOS ANGELES Alphabet Inc's YouTube will launch a live TV service featuring U.S. broadcast networks and cable channels to attract young fans of online videos to a pay television package, YouTube executives said on Tuesday.
Cuban cigar sales rise, defying flat luxury goods market
HAVANA Sales of Cuba's legendary cigars rose 5 percent last year to $445 million, defying stagnation in the global luxury goods market, manufacturer Habanos S.A. said on Monday at the opening of the Caribbean island's annual cigar festival.
Oscars draw lowest U.S. audience since 2008 with 32.9 million viewers
ABC's Sunday night broadcast of the Academy Awards hosted by comic Jimmy Kimmel drew the smallest audience since 2008 despite a memorable ending that will go down in history. | Video
U.S. top court rejects challenge to political ad disclosure rules
The U.S. Supreme Court on Monday upheld federal disclosure rules for political advertising, rejecting an appeal by a Denver-based libertarian think tank that wanted to run an ad without being forced to divulge its major donors.
FCC chair to block stricter broadband data privacy rules
WASHINGTON The U.S. Federal Communications Commission will block some Obama administration rules that subject broadband providers to stricter scrutiny than websites, a spokesman said on Friday, in a victory for internet providers such as AT&T; Inc, Comcast Corp and Verizon Communications Inc.
In Japan, 'Rocky' and 'Premium Friday' join fight against overtime
TOKYO From the "Rocky" theme to cash handouts and early "Premium Friday" finishes, a small but growing number of companies in workaholic Japan are getting creative with the ways they're getting employees out the door early. | Video
Olympics, smartphones push Twitter revenue up 30 percent in Brazil
SAO PAULO Twitter Inc has found a bright spot in Brazil, Latin America's largest economy, even as weak advertising sales across the globe have punished the social network's stock in recent weeks.
Paramount CEO Brad Grey to step down
Brad Grey will step down as the chairman and chief executive officer of Viacom Inc's Paramount Pictures film studio, the company said on Wednesday.
Starboard takes 6.6 percent stake in Tribune Media
Tribune Media Co , one of the largest U.S. television station operators, said on Tuesday that activist investor Starboard Value LP had taken a 6.6 percent stake in the company.
BET co-founder Sheila Johnson succeeds all over the map
NEW YORK Most people would be thrilled to succeed in one field. Sheila Johnson has triumphed in some remarkably different ones.