A nightly Keira Maguire meltdown in the South African jungle will only bring in so many viewers, it seems. Â
Despite the big-spending blitzkrieg behind their ratings season juggernaut I'm A Celebrity... Get Me Out Of Here!, Network Ten has been upset in the weekly ratings by public broadcaster ABC.
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Tom Arnold paid $700k for I'm A Celeb...
He was the first famous face to be voted off I'm A Celebrity... Get Me Out Of Here! and it turns out he may also be the highest paid.
The network ended the week in fourth place among primary channels, trailing Seven, Nine and the ABC. They were tied for third place with the ABC when multi-channels were included.
It's a reality check for Ten, who've put much effort and broadcasting time – and, if former contestant Tom Arnold is to be trusted, cash – into the celebrity reality show.
The show, which airs in the primetime 7.30pm-9pm slot on the network five times a week, has struggled to keep pace with its top-rating reality rivals from Seven and Nine.
I'm A Celebrity's highest-rating episode of the week between February 26 and March 4 – Thursday's elimination, which raked in 844,000 viewers – was well short of My Kitchen Rules' top episode of the week on Monday (1.12 million viewers) and Married At First Sight's best rating episode on Tuesday (1.113 million viewers).
A Ten spokesperson said the show had increased 13 per cent on viewer numbers from the same week in 2016 (762,000 v 674,000) and 9 per cent from the series' overall viewer numbers last season.
ABC's late-week surge was largely off the back of a monster 963,000 viewers (five-city metro) haul for Saturday's episode of Death In Paradise, which topped the night's ratings.
Death In Paradise, a gentle BBC crime drama set on the fictional island of St Marie (but filmed on the French Caribbean island of Guadeloupe), has been a curious ratings winner for ABC since returning early last month.
The show's fifth season, which already aired on Foxtel's BBC First early last year, has consistently topped overall ratings on Saturday night – a night other networks traditionally stuff with family movies and Ben Stiller sequels.
It's an intriguing success story in today's streaming-heavy landscape, considering the entire season's DVD box set is already selling in ABC shops around the country and the show's sixth season, which finished airing in the UK last month, premieres on BBC First this week.Â