Thought Pieces
It's Not Personal, It's Business. Shouldn't It Be Both?
November 7, 2016
There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
READ MOREThe Leading Independent Data Management Platform
Collect, organize, activate, and analyze your data with Lotame's DMP.
Lotame's data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. This value is unlocked through a powerful set of interlinked solutions that enable you to maximize effectiveness at every stage of your data strategy.
Collect
Lotame’s DMP enables you to collect first-party data from across your sites, apps and ad campaigns. You can then combine this data with insights from your other first-party sources, such as email data or data housed in your CRM system. Our advanced rules-based data collection allows you to capture even the most granular data points so you can build a truly complete profile of your audiences.
Thought Pieces
Questions to Ask Your 3rd-Party Data Provider
November 2, 2016
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
READ MORE
Thought Pieces
The Hard and Fast Rules of Data Collection
January 3, 2016
Every time someone views a page on your website, they can generate more than 40 different data points. That’s every page view, and that’s every person – whether they’re a first-timer or a repeat visitor. So wh
READ MOREOrganize
As it is collected, your first-party data will automatically flow into hierarchies within the platform. You can then use these hierarchies to create audience segments, selecting the specific demographics, interests and actions you want to target against. You can further enrich the audience segments you create by using third-party data gathered from our global data exchange.
Thought Pieces
It's Not Personal, It's Business. Shouldn't It Be Both?
November 7, 2016
There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
READ MORE
Thought Pieces
Questions to Ask Your 3rd-Party Data Provider
November 2, 2016
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
READ MORE
Thought Pieces
Data Organization: The Building Blocks for Audience Creation
April 10, 2016
With Lotame’s DMP, data organization is as simple as arranging files on your computer hard drive. The platform enables simple categorization of data and has an elegant interface for creating audience segments. Here are
READ MOREActivate
Lotame is a fully media agnostic platform meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct integrations with every major DSP, ad server, exchange and SSP. These integrations give you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
Thought Pieces
It's Not Personal, It's Business. Shouldn't It Be Both?
November 7, 2016
There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
READ MORE
Thought Pieces
Questions to Ask Your 3rd-Party Data Provider
November 2, 2016
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
READ MORE
Thought Pieces
It’s Your Data - It Should Be 100% Portable
April 6, 2015
A DMP sits at the center of the advertising ecosystem. It gives you insights and analysis of your audience, your campaign performance, and the value of your content. And yet without a way to deliver the data to other pla
READ MOREOptimize
Industry-leading analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns. The platform also includes a suite of manual and fully automated optimization tools. These tools can be used to add scale to your cross-screen campaigns as well as increase performance against your specific KPIs.
Thought Pieces
It's Not Personal, It's Business. Shouldn't It Be Both?
November 7, 2016
There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
READ MORE
Thought Pieces
Questions to Ask Your 3rd-Party Data Provider
November 2, 2016
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
READ MORE
Case Studies
Case Study: Agency Increases Conversions 80% with Audience Optimizer
March 22, 2016
Digital Agency Rise Interactive partnered with Lotame to deploy Audience Optimizer, which led to an 80% increase in conversions for their digital ad campaign.
READ MOREProtect
Unauthorized code deployed during ad serving or embedded on your web pages can result in off-site retargeting of your users, revenue loss and serious privacy issues. You can defend your revenue and reputation through data protection tools built into Lotame's DMP. These tools give you real-time, auditable records of all data activity through a non-intrusive and easy to use monitoring service.
Thought Pieces
It's Not Personal, It's Business. Shouldn't It Be Both?
November 7, 2016
There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
READ MORE
Thought Pieces
Questions to Ask Your 3rd-Party Data Provider
November 2, 2016
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
READ MORE
Thought Pieces
Do You Know Who’s Accessing Your Audience Data?
April 10, 2016
Audience data is one of your most valuable and vital assets. Protecting it should be a top priority. Unknown or unauthorized software code and tracking technologies deployed during the ad serving process or embedded on w
READ MOREShare
Lotame Syndicate is a private marketplace that powers the secure exchange of first-party data. With Lotame Syndicate, you can handpick marketers or publishers that you want to exchange data with. You can select exactly which segments you want to share, how long you want to share them for, and whether you want to charge for access to them. Lotame Syndicate will enable you to access rich second-party data not available in the open marketplace.
Thought Pieces
It's Not Personal, It's Business. Shouldn't It Be Both?
November 7, 2016
There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
READ MORE
Thought Pieces
Questions to Ask Your 3rd-Party Data Provider
November 2, 2016
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
READ MORE
Thought Pieces
Q&A;: Explaining Lotame Syndicate
April 9, 2016
Your first-party data provides great audience insights – insights that can be further enhanced by layering in third-party data accessed from our global data exchange. But what if you’re looking for a more strategic w
READ MORE