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Digital Advertising
in-scope
- Display advertising including banners and video ads
- Search engine advertising and social media advertising
- Online classifieds
- Classification in desktop and mobile revenue
- All figures refer to net values
out-of-scope
- E-mail marketing, audio ads
- Influencer sponsorships
- Commission-based affiliate systems
Highlights
United States
- Revenue in the "Digital Advertising" market amounts to US$80,178m in 2017.
- The market's largest segment is the segment "Search Advertising" with a market volume of US$36,099m in 2017.
- US$71,456m of total revenue in the "Digital Advertising" market will be generated through mobile in 2021.
- The retail industry accounts for the largest revenue share, that is 21.5 % of Display Advertising revenues in 2017.
Revenue
in the Digital Advertising market in million US$
Reading Support Revenue in the "Digital Advertising" market amounts to US$80,178m in 2017.
Revenue Split - Desktop / Mobile
in the Digital Advertising market in million US$
Reading Support In the "Digital Advertising" market, US$71,456m of total revenue will be generated through mobile in 2021.
Display Advertising Revenue by Industry
in the Digital Advertising market in percent in 2016
Reading Support In the "Digital Advertising" market, 21.5 % of revenue is accounted for by the retail industry in 2017.
Global Comparison - Revenue
in the Digital Advertising market in million US$ in 2017
Reading Support With a market volume of US$80,178m in 2017, most revenue is generated in the United States.
| Top Countries | |
|---|---|
| United States | US$80,177.9m |
| China | US$43,902.1m |
| United Kingdom | US$14,251.6m |
| Japan | US$8,671.5m |
| Germany | US$6,780.9m |
Key Market Indicators
The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
CAGR (2015-2021) | ||
|---|---|---|---|---|---|---|---|---|---|
Populationin millions | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | ||
Householdsin millions | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | ||
GDP / Capitain US$ | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | ||
Internet Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Smartphone Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Facebook Userin millions | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | ||
Tablet Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Social Media Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Mobile Internet Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
| Source: Statista, June 2016 | |||||||||