'Hilariously awkward' was one of the more polite descriptions of the Department of Finance's recently released recruitment ad. Called 'Game Changers', the three minute long ad purported to show real employees interacting as they move through out the office.
Roundly panned on social media as cringe-worthy and dubbed the worst government ad ever, it reportedly cost about $40,000 to make, as part of a broader campaign. The only game changer may well be the fate of the agency charged with creating it.
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An awkward recruitment video featuring stilted performances from real Department of Finance employees has been parodied by SBS show The Feed. Vision courtesy SBS.
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SBS parody government recruitment ad
An awkward recruitment video featuring stilted performances from real Department of Finance employees has been parodied by SBS show The Feed. Vision courtesy SBS.
Dialogue included gems such as "I'm going downstairs for my paleo pear and banana bread" and "I am so stoked for our presentation to the executives this afternoon".
Apart from the ridiculous dialogue, the performances were forced and wooden - which is not surprising, given Department of Finance staff are not actors.
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The team at SBS's The Feed has come up with a parody, called 'Come work at SBS'.
Pollies learn the hard way - acting is for actors! #auspol This hilarious Department of Finance video https://t.co/pFPGCcEKWK
— Shayne Mallard MP (@ShayneMallard) March 1, 2017
The worst ad we've seen in 2017 - thank you Department of Finance.https://t.co/a6ARm7TfA4
— Triple M Grill Team (@GrillTeam) March 1, 2017