Our goal is to help take the stress out of breastfeeding, and so that you and your baby can enjoy that special attachment anywhere, any time. Mamaway is the only breastfeeding wear speciality store in Australia. We have 7 retail locations across Sydney in addition to our online shop. We're sure that with over 2000 styles in our range you will find an outfit that suits you – and your baby's - growing needs. Mamaway was created by Deborah, a Mum just like you. During her first pregnancy and when trying to breastfeed, Deborah struggled to find clothes that were comfortable, looked good and made breastfeeding easy. Deborah decided to take on the challenge and created what you see now as Mamaway. After opening 40 stores in Taiwan – and having 2 more children – she brought her passion for maternity and breastfeeding clothes to Australia.
Our team of designer Mums (in every sense of the word ;)) understands what you need during your pregnancy and while breastfeeding. We're determined to ensure that every one of our products looks great, feels great and is of the highest quality
We also know that Mums worldwide enjoy variety and access to a wide range of styles that is not limited to "maternity fashion". It is important to us that you have the option to wear an outfit because it looks good, not just because it is easy to breastfeed in. That's why we've developed patented openings that provide you with easy access for nursing your baby. Yet, if you didn't know they were there, you probably wouldn't find them!
Here is just a short list of some of the great gear you can get from Mamaway: