BRAND OVERVIEW

3,086,000 Total Readership

BusinessDay is a section that is published in The Sydney Morning Herald and The Age and appears across the digital masthead platforms; Canberra Times, Brisbane Times and WA Today.

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world

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Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending November 2016 | Nielsen Digital Ratings Monthly November 2016.

Demographics

Gender
60% Male
40% Female
Age
  • 20% 14 to 29
  • 25% 30 to 44
  • 34% 45 to 64
  • 22% 65 Plus
Social Grade
  • 32% Social Grade A
  • 24% Social Grade B
  • 18% Social Grade C1
  • 15% Social Grade C2
  • 11% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 18% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 25% $120,000 or more per year
Lifestage
15% S.I.N.K.S
14% D.I.N.K.S
29% Families
27% Empty nesters
Occupation
  • 30% Managers
  • 4% C-Suites
  • 19% Business Decision Makers
  • 7% Technical Trades
  • 3% Community & Personal Services
  • 6% Clerical & Administrative
  • 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Nov 2016 | Nielsen Online Ratings Nov 2016.

Cross platform readership

  • Total
    3,086,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Nov 2016 | Nielsen Online Ratings Nov 2016.

Total digital readership

  • Unique Audience
    1,996,000
  • Page Views
    11,405,000
  • Time Per Person (hh:mm:ss)
    0:09:52
Source: Nielsen Digital Ratings Monthly | Nov 2016.

Desktop readership

  • Unique Audience
    1,478,000
  • Page Views
    7,541,000
  • Time Per Person (hh:mm:ss)
    0:11:35
Source: Nielsen Digital Ratings Monthly | Nov 2016.

Smartphone readership

  • Unique Audience
    415,000
  • Page Views
    2,030,000
  • Time Per Person (hh:mm:ss)
    0:04:23
Source: Nielsen Digital Ratings Monthly | Nov 2016.

Tablet readership

  • Unique Audience
    216,000
Source: Nielsen Digital Ratings Monthly | Nov 2016.

Contact

Kate Wareham
Brands and Audiences Manager. Business
Fairfax Media
+61 (02) 9282 2120 Email Kate Wareham
Marcus Sands
Brands and Audiences Manager, Business
Fairfax Media, VIC
+61 (03) 8667 3857 Email Marcus Sands