BRAND OVERVIEW
For more than seven years, Traveller has been inspiring Australians by delivering superior writing, beautiful photography and independent, expert advice.
Our audience is educated, curious and has the discretionary income to spend.
They want to know more about the world around them and value travel as a way of enriching their life and broadening their minds. Whether they’re lounging by the pool in Bali or trekking in Burma they want quality travel experiences. Traveller inspires, entices and informs, offering our audience the tools to turn their dreams into a reality.
Traveller.com.au
With beautiful photography and independent advice, Traveller.com.au is an extension of our much loved weekend sections in The Sydney Morning Herald, The Sun-Herald and The Age – Australia’s most trusted, transparent and credible source for travel information.
Featuring over 700 travel destination guides plus holiday experiences, planning tools, expert and user reviews, cruise information as well as weekly travel deals hand selected by our editorial team, Traveller.com.au is 'the' destination for Australians’ travel inspiration at home or on-the-go.
Demographics
- 18% 14 to 29
- 22% 30 to 44
- 36% 45 to 64
- 24% 65 Plus
- 32% Social Grade A
- 23% Social Grade B
- 19% Social Grade C1
- 15% Social Grade C2
- 11% Social Grade DE
- 12% Less than $40,000 per year
- 18% $40,000-$79,999 per year
- 16% $80,000-$119,999 per year
- 24% $120,000 or more per year
- 30% Managers
- 4% C-Suites
- 18% Business Decision Makers
- 6% Technical Trades
- 4% Community & Personal Services
- 7% Clerical & Administrative
- 4% Sales
Print readership
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NSW Sat463,000
-
NSW Sun378,000
-
VIC Sat334,000
-
VIC Sun441,000
-
Total1,258,000
Total digital readership
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Unique Audience692,000
-
Page Views2,547,000
-
Time Per Person (hh:mm:ss)0:04:29
Desktop readership
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Unique Audience513,000
-
Page Views1,191,000
-
Time Per Person (hh:mm:ss)0:04:38
Smartphone readership
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Unique Audience151,000
Contact
![](http://web.archive.org./web/20170217212341im_/http://www.adcentre.com.au/wp-content/uploads/default-contact.jpg)
Related Audiences
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Baby Boomers
Meet the Costas – energetic, well travelled and no signs of stopping. -
Male and earns $80k+
Introducing Ben, living the double-income-no-kids lifestyle. -
Managers, Professionals and Social Grade A
Introducing James, a high achiever with sights set for the top. -
Intend to buy new car next 12 months
Introducing Greg, car enthusiast and serial buyer.