Welcome to the Digital Advertising Alliance's consumer choice page. The companies participating in this page provide transparency and choice under the DAA Principles.
Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits to different Web sites in this browser and on other devices you may use. This type of ad customization is sometimes called "online behavioral" or "interest-based" advertising. Such online advertising helps support the free content, products and services you get online. The DAA Principles apply to interest-based advertising and other applicable uses of Web viewing data collected over time and across unaffiliated Web sites and on other devices.
Using the tools on this page, you can opt out from the collection and use of Web viewing data for interest-based advertising and other applicable uses on this browser, by some or all of the participating companies.