DRX Premium Performance Network
Fairfax Media’s DRX Premium Performance Network offers a range of mass reach, cross-screen direct response media solutions, by providing advertisers and agencies with exclusive access to Australia’s most engaged and valuable audience across the Fairfax Media Digital Network.
DRX holds the winning formula of premium websites & brands with leading ad optimisation technology and exclusive Fairfax Media audience data, to deliver against specific direct response goals such as clicks, leads and acquisitions. To top it off, we have a best-in-class sales and operations team to make sure your every digital need is met with excellence.
TOP TIER WEBSITES
DRX has exclusive access to Fairfax Media’s premium website, tablet, mobile and video inventory – inventory that can’t be found on any other performance network.
In addition to operating across over 300+ Fairfax Media owned and operated sites including Sydney Morning Herald, The Age, Drive, BusinessDay, Life&Style, RSVP, Essential Baby, DRX can also provide advertisers access to a large number of trusted partner sites.
BETTER, BIGGER DATA
DRX can drive efficiencies and response by leveraging the rich and exclusive data sources of Fairfax D&A to target users throughout the purchase cycle. Target by demographics, purchase intent, lifestages or interests or layer your own first party data to retarget users already considering your brand.
LEADING TECHNOLOGY
DRX partners with the world’s leading ad tech vendors across display, data management and digital video to ensure all campaign’s are expertly optimised in real-time. We use sophisticated algorithms to deliver efficient and measurable direct response outcomes to advertisers and agencies.
GREATER BUYING FLEXIBILITY
With a range of media buying cost models tailored to each brief, DRX offers advertisers flexible cost models to ensure campaign objectives are met efficiently. You want cost-per click... you got it! If you'd prefer CPM... easy!
PLATFORMS
We've got you covered. Video and display across:
- Desktop
- Mobile
- Tablet
Products and Solutions
Browse through our products and solutions below and discover how the DRX Premium Performance Network can work for your brand.
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CPM-A
Combining prospecting + retargeting, CPM-A allows for guaranteed impression volumes coupled with sophisticated optimisation towards your acquisition goals.
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SUPERCHARGED CPM-A
Reach a fantastic eCPA using the power of the DRX Premium Performance Network combined with Behavioural Targeting, Contextual Targeting, Act-a-Like Modelling and algorithm based real-time optimisation.
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COST PER CLICK (CPC)
Mass reach and mass scale. Only pay per performance; each time a user clicks on your display banner.
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COST PER UNIQUE LAND
Need to drive site visits and traffic? A Cost-Per-Unique-Land campaign ensures a guaranteed amount of users to your website.
You will only pay for each unique user that DRX drives to your site.
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NETBLAST
Need to reach a huge amount of users in a short space of time?
The DRX Network can reach up to 11 million Unique Users in 48 hours. Launch a new product, get your message out to the masses or achieve efficient cut-through with NetBlast.
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RE-MESSAGING
Re-target users that have been exposed to your brand however have not yet converted.
DRX re-messages effectively through conversion funnel retargeting, content retargeting, click retargeting and/or creative retargeting.
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AUDIENCE EXTENSION (Video & Display)
Leverage Fairfax Media's intent, interest and life-stage data to drive engagement and response across our partner sites.
Audience Extension is customisable so we can build a bespoke audience that is just right for your brand.
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KEYWORD TARGETING
DRX offers improved campaign targeting and reduces wastage by using advanced keyword targeting technology available through Grapeshot.
As a result you gain access to high quality, relevant inventory and delivery of a scalable audience whilst maintaining campaign flexibility and control in brand safe environments.
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ACT-A-LIKE-MODELLING
Find new audiences that behave like your current customers.
DRX builds models of users that exhibit the same purchasing and browsing habits of users that have already converted to your product. We do this using our DMP and then target the new audience across Fairfax DRX.
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COST PER ACQUISITION (CPA)
Pay per performance; each time DRX drives an acquisition (lead, sign-up, purchase) for your brand.
Note: This product is not available to all advertisers.
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BEHAVIOURAL TARGETING
With over 17,000 data attributes, DRX behavioural targeting capabilities allow you to define your audience in 'ready to buy' segments.
Choose from Baby Boomers, Travel Intenders, Sports Lovers, Entertainment Buffs, Foodies... and more!
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CONTEXTUAL TARGETING
Ensure your brand is only seen in the most premium, brand safe and contextually relevant environments, with DRX SuperChannels.
Choose from Technology, News, Lifestyle, Business, Travel, Parenting, Entertainment... and more!.
Visit the DRX Ad Specs page for full creative specs and deadlines of Fairfax Media's DRX Performance Network
Visit the Behavioural Targeting Ad Specs page for creative specs and deadlines of our data-driven advertising products.
For more information contact your Fairfax Media sales representative.
Related Solutions
Contact
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