WE DO MORE WITH DATA
Fairfax Media’s D&A (Data & Audiences) team are a group of experts that use multiple data-centric advertising solutions to make your digital campaigns work both harder and smarter. D&A utilises one of the most diverse, addressable data pools in Australia. By drawing upon vast sources of actionable consumer insights and through exclusive data partnerships with ProductReview.com.au and TEG Analytics (TEGA), Fairfax D&A delivers advertisers high ROI.
ProductReview.com.au is the largest consumer opinion website in Australia. The exclusive data partnership with Fairfax Media and ProductReview.com.au allows D&A to offer advertisers access to shoppers in the market for specific items or categories, as well as people who have searched for a brand or competitor’s brand.
The exclusive data partnership with D&A and TEG Analytics creates one of the largest addressable datasets available to advertisers in Australia. With access to the data collected from 12million + MyTicketek members, D&A’s existing audience understanding and targeting capabilities are boosted.
MAKE YOUR DATA WORK HARDER
Our powerful suite of multiple data-centric advertising solutions generate actionable consumer insights and deliver higher ROI. Browse through our products below and discover what they can do for you.
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DEVICE TARGETING
Use device targeting to reach your audience on any device.
With device targeting, you control when, where and on what device your ads connect with your audience.
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GEOGRAPHIC TARGETING
Target Geographic locations
Geographic targeting allows your ads to appear in the locations that you choose.
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DEMOGRAPHIC TARGETING
Reach an audience within the demographic groups that you choose.
With Demographic Targeting, you can reach an audience who is likely to be within the demographic groups that you choose. For example: Women 25-34yrs.
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LIFESTAGE SEGMENT TARGETING
Target consumers at specific stages in their life cycle.
Life stage segmentation looks at a combination of demographics and behavioural characteristics to determine where consumers are in their life cycle.
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PSYCHOGRAPHIC TARGETING
Ensure your messaging is as relevant as possible
Target your audience via messages as relevant as possible to your target audience, through a deeper understanding of their purchase intent.
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BEHAVIOURAL TARGETING
Defines your audience into segments by studying online browsing behaviour and data.
For example: Entertainment lovers of Theatre & Stage.
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IN-MARKET INTENT TARGETING
Target consumers searching within specific fields
(eg. expectant mothers looking for baby products). Through rich first party intent data and strategic partnerships, D&A has target audiences for many advertiser categories.
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BESPOKE SEGMENT TARGETING
With data attributes you can create custom target audiences.
With access to over 22,000+ data attributes you can create custom target audiences.
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CREATIVE RETARGETING
Reinforce your message to the audiences who have engaged with your creative execution
Creative retargeting allows advertisers to show an ad specifically to visitors who previously were exposed to or interacted with a particular creative execution.
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CLIENT SITE RETARGETING
Advertise to people who visit your website after they leave.
Client Site Retargeting allows you to show an ad to people who have visited your website when they are browsing the Fairfax digital network.
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SITE-SPECIFIC RETARGETING
Site-specific retargeting allows you to show an ad to visitors of a specific Fairfax site, or site section.
For example, your ad will be seen by people who recently visited Traveller.com.au at least once in the last 28 days.
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CONTENT RETARGETING
Retarget audiences who have engaged with your content
Retarget audiences who have engaged with your native Brand Discover content across the Fairfax digital network.
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CREATIVE VERSIONING
Serve different creative to different audiences.
Tailor your creative and messaging to ensure it is relevant to the different audiences that you are targeting within your campaign.
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AUDIENCE MATCH
Match your CRM audience data with audiences
The audiences on the Fairfax Digital Network in a completely secure environment with Audience Match.
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LOOK-A-LIKE MODELLING
Find new audiences who behave like your current customers.
D&A data is used to build models of users that exhibit the same browsing and searching behaviours of your current customers, building larger audiences for your campaign to reach.
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1ST AD SPONSORSHIP
Make an impact by reaching your target audience with the first 4-5 ads of the day.
Choose to run standard display, or upgrade your campaign by serving rich media creative.
OUR DATA WORKS HARDER
We have the solutions, the resources, and a team of experts that can make your advertising campaigns perform like never before. Everything we have and do is about delivering higher Digital ROI.
For more information contact your Fairfax Media sales representative or refer to the Contact Us section.
Contact
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