Jeep announces five-year warranty

Off-road brand wants to change its image after recent image problem.

Stephen Ottley
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We go off-road in Jeep's newest addition.

Jeep has taken dramatic action to turn around its troubled image.

The American SUV brand has announced its 'There and Back Guarantee' which introduces a five-year warranty, five-year capped price servicing plan and five-year roadside assistance program.

Jeep is reacting to a difficult period that has seen numerous recalls for its vehicles, particularly the Grand Cherokee, and a steady decline in sales.

Jeep is now offering a five-year warranty on all models. Photo: Barry Hathaway

Jeep Australia CEO Steve Zanlunghi has overseen the introduction of this new program and made it a top priority for Fiat Chrysler Automobiles Australia when he took the top job mid-way through 2016.

"This is not a limited-time offer or a short term promotion," Zanlunghi said. "It forms a fundamental component of our business going forward and it's a commitment to our owners now and in the future."

The five-year warranty is transferrable to the next owner, should the original buyer sell. Roadside assistance will be free for owners as long as they continue to service at official Jeep dealers.

The new deal applies to all 2017 model year Jeeps but in order to keep existing customers happy Jeep will offer the extended warranty, roadside assistance and capped price servicing to owners of 2015 and 2016 model Jeeps for $1950.

Jeep will also offer three-year and five-year pre-paid scheduled maintenance plans that can be bought at the time of buying the vehicle.

The company has also overhauled its backroom operations including a new three-tiered customer call centre, improved feedback to dealers, increased parts supply and reduced costs for fast moving parts.

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