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Published February 2017
To attract business class passengers across 19 countries, Turkish Airlines partnered with VivaKi to use Programmatic Guaranteed on DoubleClick, enabling the team to combine the automation of programmatic with the premium benefits of traditional media buying. They reserved premium inventory at fixed pricing and used customer data to market to specific valuable segments across integrated platforms.
Programmatic guaranteed creates a difference in our business in terms of operational efficiency and return on investment.
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