Remember how the Australian tax payers shelled out about $3 million to bring Oprah to Australia in 2010?
Well our Kiwi cousins have lured her to NZ for free.
![Oprah, Reese Witherspoon and Mindy Kaling in New Zealand.](/web/20170225085744im_/http://www.smh.com.au/content/dam/images/g/u/j/z/8/2/image.related.articleLeadwide.620x349.gujz5m.png/1487926905700.jpg)
Not only does New Zealand do equality and company tax better than us, it also charms more celebrities.
While we got Oprah cuddling koalas in a Camilla kaftan, the reigning queen of daytime TV, and actual monarch for many, is in New Zealand making margaritas, horse riding and dancing at a late night joint called Gin and Raspberry with Reese Witherspoon and Mindy Kaling.
The three, who are in New Zealand, filming Disney's A Wrinkle In Time near Lake Hawea near Wanaka, have been clogging up PS' Instagram feed this week with gorgeous vistas, saccharine selfies – Witherspoon nuzzling a horse takes the cake – and shots of the biscuit aisle from a local supermarket.
The three superstars whom, from a marketing point of view, target different demographics, have a combined social media following of more than 19.5 million. That's not including their equally popular Facebook and Twitter accounts.
Witherspoon is lapping up her time in kiwiland, visiting wineries, doing yoga and "being adventurous".
The closest she's ever got to Kingsford Smith was a cancelled speaking engagement last year.
Tourism New Zealand and specific venues dismissed PS' questions about the coverage being a glamorous, "#relatable" promotion.
"Tourism New Zealand did not pay the celebrities to post images of Wanaka," a spokesperson said.
"Although Tourism New Zealand wasn't involved with the production, we're thrilled to see international stars soaking up New Zealand's beauty," Tourism New Zealand's PR general manager Rebecca Ingram told PS before she reeled off a list of social media savvy stars who have visited – for free – recently.
Actor Jason Statham with his model partner Rosie Huntington-Whiteley, who has previously done business in Sydney with Model Co cosmetics and Australian Isla Fisher and husband, Sacha Baron Cohen.
Aro Ha Wellness, where Witherspoon has been showing off her downward dog and posting it about it Instagram, confirmed the Walk the Line star was getting kick backs for her mentions.
"Reese Witherspoon called in to visit Aro Ha with a close mutual friend of ours. We have a strict company policy of not providing contra for social media posts," co-creator Paula Ryan told PS.
Meanwhile all we're left with is Chris "Thor" Hemsworth posting shots from his Byron Bay hideaway and Instagram videos of Lara Worthington applying her bronzer.
NZ - 1, Australia - 0.