About this project
BLEEDING AUDIO is BACK on Kickstarter to raise funds to finish our film.
For those who have traveled this road with us from the very start: THANK YOU. Truly. Your generous contributions helped fund much of BLEEDING AUDIO'S film production budget. This allowed us to capture insightful interviews with music industry professionals and musicians who played a part in The Matches’ career, many of whom shared personal experiences and perspectives on the changes in the music industry.
For those of you just now learning about BLEEDING AUDIO: THANK YOU FOR BEING HERE! Please allow us tell you a little bit about this film if you’re not already familiar:
BLEEDING AUDIO is a feature length documentary about The Matches, a band from Oakland, their career, and how their experience parallels the digital age of the music industry. The film uses The Matches' meteoric rise, surprising fall, and inevitable reunion to explore how artists navigate their careers in the digital era.
This film isn’t just a bio-documentary about The Matches and it's way more than just a melodramatic look at “what went wrong." It's a film where other artists can learn a valuable lesson from The Matches' experiences — both good and bad.
This is a film about how collective hearts and souls — the fans — have the power to keep a band alive even when technically it's not. This is about the power of music.
This film is also an examination of the ever-changing music industry, asking questions like “What does it take to really make it?” and, “What happens if I don’t?” We want BLEEDING AUDIO to be for fans of The Matches, fans of music, fans of working hard, fans of trying to achieve their dreams. Because isn’t that what it’s really all about?
Join us, and together we can make it happen!
We had such a wonderful experience with our first Kickstarter and built a community we adore. It only made sense to take what we learned from before, come back and do it again!
Editorial
The minimum amount we need for getting a finished “picture lock” edit of the film is $35,000. This is covering editorial costs only. This number will secure us a talented documentary editor for 3 months, transcripts of our interviews, and will get us from an assembly, to a rough cut, and down to a finished picture edit. What are those things? An assembly is like a sketch of the film: it's a super long outline edit of the whole movie. A rough cut is the pared down version of the assembly and the closest to a final version. There are usually a few rough cuts. Picture lock is the finished film!
In order to fully fund our finishing costs, we will need an additional $20,000 for color correction, sound mixing & motion graphics.
Color Correction
Color correction is the art of taking all of the footage and evening out the colors and making them pop! A lot of visual styles in cinema are expressed through stylized color adjustments.
Sound Mixing
Sound mixing on documentaries is always tricky! Sometimes we have people wired with microphones, and sometimes backstage all we have is the on camera mic. That means the sound is either really great or.....really muddled with all kinds of background noise. Getting this sound mixed, cleaned up, and evened out will be essential to making our film festival and screen ready.
Motion Graphics
There’s a lot of information about how money funnels from music sales to musicians. It’s not something you want to sit and just listen to. In order to spice up some of these presentations, we want to hire a motion graphics artist to design and animate data and more complex themes to make them easy to digest and understand.
We've introduced the film....now meet the people making it!
Originally from the wild west of Colorado, Chelsea is a Bay Area filmmaker who has spent the last three years documenting The Matches for her film BLEEDING AUDIO. She’s directed two narrative short films, and makes a living traveling the world making videos for companies like Adobe, HP, and Uber. She is a close friend of The Matches, and has been able to intimately capture incredible footage to tell their story and investigate the realities of the digital shift the music industry has faced.
For more than a decade Ryon Lane has worked in film and commercial production, producing commercials, independent festival-bound films, VR and aerial content, and spec projects for clients such as Salesforce, New York Magazine, AMEX, Microsoft, McAfee and many more. He previously worked at CAA and Innovative Artists prior to serving in Business Affairs at Lionsgate and Intermedia Films, and has appeared as a speaker and judge at various film festivals.
The WE BLEED AUDIO cover song EP includes Matches covers with Tom from Plain White T's, Curious Quail, Tiny Stills AND August Brings!
The Decomposer Button-Eye Sunglasses! These are designed by artist and fan of The Matches: Michelle Stewart. Check out more of her work on Instagram.
Enamel pins seem to be the hot new thing, so we had to jump on board.
Here are some adorable 8-bit virtual proofs of our custom-made knit beanies.
Your very own Bleeding Audio Coffee Mug! **Please note these are a placeholder and we'll have more accurate color depictions as the campaign continues!
The Bleeding Audio T-Shirt! Director Chelsea Christer is a huge Hitchcock fan and wanted to play tribute to Saul Bass's masterpiece Vertigo poster. Considering Vertigo is a San Francisco classic and The Matches hail from the Bay Area, it was a perfect fit. Chelsea, Shawn and Justin from The Matches worked together to create this design! *please note the T-shirt color is subject to change slightly, but the intent is to do red.
Follow us on social media for regular updates:
Risks and challenges
As we've learned over the course of production on this documentary: THINGS CHANGE ALL THE TIME. Documentary film is literally capturing life stories, and sometimes there are developments we can't ignore.
The biggest challenge we face right now is piecing together this film. The challenge being that there are so many different ways we could shape this story: it could be that post production takes us a lot longer than intended, or we decide to go in a direction we didn't plan for.
They say there are three different films when you decide to make a movie: the one you plan for, the one you shoot, and then the one you edit. Well, this is where we go into movie number three, and things could change or go according to plan--we have no way of knowing until we actually get an editor into the project.
But we DO know, that with the support of Kickstarter, and the partnership between Chelsea and a talented editor, we are confident we will finish this film in our projected timeline and make it the best it can possibly be.
Learn about accountability on Kickstarter