With mobile connectivity starting to infiltrate consumers’ worlds, it’s no surprise that smartphones feature heavily across each stage of the shopping experience. With Fairfax Media’s smartphone audience’s love for fashion and shopping, they’re turning their smartphones into their shopping assistants. During the pre-shopping and in-store phase, smartphones are being relied upon during those ‘moments of truth’, making them the best shopping assistant anyone needs. Some key finding as follows;
- Over half of Fairfax Media’s Life & Style audience have used their smartphone to assist in the pre-shopping phase.
- 8-in-10 of Fairfax Media’s Life & Style audience have used their smartphone while in-store to assist in the shopping process.
- A third use their smartphone more often than asking for assistance by store employees.
To view the smartphone results, click the link below:
For more information contact your Fairfax Media sales representative or the Contact Us Section.
