BRAND OVERVIEW
200,000
The Financial Review Life & Leisure weekly newspaper section is inserted into the Friday and weekend edition of the Financial review newspaper. Every week Life & Leisure covers fashion, jewellery, design, travel, property and more, in every issue.
Printed on high-brite newspaper stock, Life & Leisure provides a premium newspaper advertising environment for luxury clients and is the perfect vehicle to build frequency around key retail periods – such as the Christmas retail period.
Demographics
Gender
66% Male
34% Female
Age
- 12% 14 to 29
- 24% 30 to 44
- 43% 45 to 64
- 20% 65 Plus
Social Grade
- 57% Social Grade A
- 21% Social Grade B
- 11% Social Grade C1
- 7% Social Grade C2
- 4% Social Grade DE
Income
- 6% Less than $40,000 per year
- 13% $40,000-$79,999 per year
- 15% $80,000-$119,999 per year
- 42% $120,000 or more per year
Lifestage
13%
S.I.N.K.S
16%
D.I.N.K.S
27%
Families
28%
Empty nesters
Occupation
- 49% Managers
- 11% C-Suites
- 26% Business Decision Makers
- 4% Technical Trades
- 1% Community & Personal Services
- 5% Clerical & Administrative
- 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Nov 2016 | Nielsen Online Ratings Nov 2016.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending November 2016 | Nielsen Digital Ratings Monthly November 2016.