SUPERHERO

Blueprints-IconThis ad unit is a Fairfax Blueprint rich media execution.

Demo

Click here to view the Superhero on The Age.

Overview

The Superhero is a high-impact and high-reach, polite loading custom ad placement available across Fairfax sites. To find out which sites and sections this can run on, please check our Ad Matrix.

Rules

  • Superhero is present on the homepage all day
  • Frequency Capping
    • Animated version is frequency capped at 3 impressions / UB / day
    • The user is presented with the static version on the fourth and all consecutive impressions
    • Exception is if the user previously collapsed the ad, then re-expands it – this will load the animated version of the creative

Animation is allowed, audio is not unless the ad is user initiated.

 

Deliverables

Fairfax’s Technical Operation team assembles the final execution from the following components:

  • 3x 3rd party redirect tags
  • 3x image files showing the first frame of the animations

Please note that collapse / expand functionality is handled by Fairfax’s internal framework, hence no such controls are required, nor should these be implemented on the creative.

Where can this run?

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.

Lead Times

TIER 2: 5 Business Days Lead Time.

Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking.

Revision: 7.00

Fairfax reserves the right to change the specifications without notice at any time!

Dimensions and Specifications

ComponentDimensions
(W X H)		File SizeFile FormatNotes
Initial Phase940x250px100KBHTML5, GIF, JPG, PNG

  • 3rd party redirect tag serving animated content AND

  • static image of the animated content
    (delivered directly as a hard file)
  • Animated

  • no looping

  • maximum 10 seconds duration

  • optional replay button

  • Capped at 3 impressions / UB / day (by Fairfax)
Static Phase940x250px100KBHTML5, GIF, JPG, PNG

  • 3rd party redirect tag serving animated content AND

  • static image of the first frame of the animation
    (delivered directly as a hard file)
No animation. Can be interactive but on user initiation only.
Retracted phase940x45px40KB
  • 3rd party redirect tag serving predominantly static image AND / OR

  • static image
Very subtle animation only. Click through call-to-action only. No ‘expansion’ call-to-actions.

 

Get in touch with us

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Creative Support
Advertising Operations
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