STANDARD BANNER ADS

Ad banners (also known as banner ads) are one of the most dominant forms of advertising on the internet. Banner ads are a form of display advertising that can range from a static graphic to full motion video.

Creative constructed in standard web-image formats, such as GIF, JPEG, PNG or HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by Fairfax Digital’s internal ad-serving system or delivered via JavaScript tags hosted by a third party ad-serving vendor.
Executions involving audio, video, data-capture etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor or Fairfax Digital’s Rich Media Studio. Please refer to the rich media guide for details.

References

• Internet Advertising Bureau, Australia: iabaustralia.com.au
• IAB Guidelines & Best Practice

Standard display banner ads

Please refer to the display advertising guidelines for general rules!

HTML5 Deliverables

When supplying HTML5 files, in addition, please always supply a backup image (JPG, PNG, GIF) of the same dimensions to cater for devices that may not support HTML5.

Standard Deliverables

3rd party tags OR FFX served creative to include click tracker/URL (compulsory) and impression tracker (optional) 3rd party tags for Rich Media ONLY

Where can this run?

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.

Specifications