SMARTPHONE SUPERHERO TANGO

Blueprints-IconThis ad unit is a Fairfax Blueprint rich media execution.

Demo

Click here to view the Smartphone Superhero Tango on SMH mobile homepage or scan the below QR code to view directly on your mobile phone.

mobtango

Overview

Within the (pos 1) Superhero banner, the user can choose between two (2) creative experiences. On tap, the full page provides more information based on the selection (left or right) and can include a TVC or video. Complemented with call to action, driving customers to complete their experience. Perfect for showcasing two alternative options.

Product Rules

  • Superhero banner runs in position 1
  • User-initiated click to full page/s
  • Full page/s can include video, messaging, CTA
  • Full page expansion currently only supported in portrait orientation

Deliverables

Superhero banner

  • Layered PSD and any applicable font files

Full pages (Choice 1 & 2)

  • Layered PSD (including both 1 & 2) and any applicable font files
  • Video file/s (can be two separate videos or the same video)

Specifications

 FILE TYPEDIMENSIONSNOTE
Mobile SuperheroLayered PSD640x240 px
(320x120 px)		Images optimised for Retina resolution screens. Display size listed in brackets.
Full page 1Layered PSD100%x100%
(320x960 px)		Images optimised for Retina resolution screens. Display size listed in brackets.
Full page 2Layered PSD100%x100%
(320 x960 px)
Mobile SuperheroMOV, AVI, MP4Standard ratio

Extra Design Notes

Superhero banner

Will need to be designed with clear call to action (as per example mock)

Full page

Currently only supported in portrait orientation
Full page must include standard close (x) button:
http://www.adcentre.com.au/adspecs/standard-close-button-guide/

Reporting

  • Overall Clicks
  • Overall Impressions

Lead Times

TIER 2: 5 business days lead time.

Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details

Creative specifications can change at any time – always refer to the AdCentre.

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