SMARTPHONE KNOCKOUT
The Mobile Knockout ad is our highest impact ad unit across our masthead m-sites. It is an auto-initiated rich media ad type executed in a HTML5 environment.
This is a Digital Innovation execution.
Demo
Click here to view the Knockout on the SMH Mobile Homepage or scan the below QR code to view directly on your mobile phone.
Overview
Upon completion of the page-load, a full page OTP displays (with a “Skip to Site” button underneath), covering the site content for 5 seconds before fading out into the standard homepage and accompanying standard Mobile Banner. The OTP creative can be animated however no interactions are allowed. Mobile OTPs are frequency capped at 1 ad impression / Unique Browser / day and so cannot be replayed.
Product Rules
- This is a custom Fairfax build only
- The overlay has an exposure time of 5 seconds
- Frequency capped at 1 per user per day
- Leave behind banner, once clicked will direct user to site & not reopen the animation
- Animated but not have any interaction components apart from the click through
- Where can this run? See the SiteMatrix
Specifications
Dimensions | File Size | File Type | Notes | |
---|---|---|---|---|
Banner Ad | 600x100px | 15KB | GIF, JPG, PNG | Retina by default, will scale across devices. |
OTP | 640x960px (100(w) X 100(h)% full screen overlay scales for each device) | 150-200KB | HTML, CSS, JS, PNG, JPG, GIF | This is a custom build so will require: PSD layout of design at dimension 640x960px. Portrait orientation available only, Landscape prompts user to rotate for best experience. Note: the bottom 165px of the image is to be left branding free as this area will be covered by a fairfax ‘skip’ message. See demo for example. |
Destination URL for Banner Ad | N/A | N/A | Standard URL or 3rd party click tracker URL supported | |
Destination URL for OTP | N/A | N/A | Standard URL or 3rd party click tracker URL supported |
Deliverables
- Concept/Mock-ups (PSD or PDF)
- Banner Ad
- OTP
- Destination URL for Banner Ad
- Destination URL for OTP
Reporting
- Click
- Impression
Lead Times
Tier 1: 10 business days lead time.
Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details
Creative specifications can change at any time – always refer to the AdCentre.
Related Ad Specs
- Brand Discover quiz
- Brand Discover remix
- Brand Discover pictory
- Brand Discover shorticle
- Brand Discover Article
- Big Unit
- Mosaic
- Parallax Scrolling Gutters
- Sidewinder
- Superhero
- Smartphone Expanding Banner
- Smartphone Adhesion Banner
- Smartphone Creatives
- Smartphone Breakup
- Smartphone Full Page Rich Media
- Smartphone OTP
- Smartphone Sushi Train
- Smartphone Breakup Content
- Smartphone Breakup Tap Down
- Smartphone Adhesion Hotswipe
- Smartphone Superhero Tango
- Smartphone Breakup Showroom
- Panorama
- Content Half Page