SMARTPHONE IN-APP INTERSTITIAL SCREEN TAKEOVER
The new screen takeover opportunity provides maximum impact within the mobile app user experience on our new suite of iPhone radio apps: 3AW, 2UE, 4BC, Magic 882, 6PR and Magic 1278.
This ad unit is a Fairfax Blueprint rich media execution.
Overview
The takeover is activated upon first opening of the app, providing a full screen creative opportunity for a bold statement. The creative features click-to-close and timeout functionality as standard.
Product Rules
- Standard Fairfax close button is incorporated on the top right-hand corner of creatives as standard
- Creative auto-closes after approximately 7 seconds
Specifications
File Type | Dimensions | File Size | Notes | |
---|---|---|---|---|
Portrait Image | JPG, PNG | 640 x 960 px | 30 KB | Images must include clear advertiser brandingImage dimensions optimised for Retina devices – image will be scaled-down on non-Retina devices |
Landscape Image | JPG, PNG | 960 x 640 px | 30 KB |
Deliverables
- Click URL
- (Optional) Impression tracking URL
- Portrait image
- Landscape image
Reporting
- Impressions (3rd party click tracking URL supported)
- Clicks (3rd party click tracking URL supported)
Lead Times
TIER 2: 5 business days lead time.
Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details
Creative specifications can change at any time – always refer to the AdCentre.