SMARTPHONE ADHESION HOTSWIPE

Overview

Within adhesion banner docked to the bottom of the screen, user sees compelling copy "swipe to..." and on intuitive touch interaction (quick swipe, in direction of arrow) full page launches. Within the full page, users can watch the latest TVC, surrounded with brand messaging that really tells the story, with CTA. Perfect for driving a message of ‘taking action’.

Demo

Click here to view the Adhesion Hotswipe on Youtube.

Product Rules

  • Adhesion banner replaces position 1, and is “always on” unless user-collapsed
  • User-initiated click to full page
  • Full page currently only supported in portrait orientation
  • Full page can include video, messaging, CTA
  • Close of full page concurrently closes adhesion into leave-behind banner, pos 1

Deliverables

Adhesion banner

  • Please provide as layered PSD and any applicable font files

Full page

  • Layered PSD and any applicable font files
  • Video file

Specifications

 FILE TYPEDIMENSIONSNOTES
Adhesion bannerLayered PSD640x100 px
(320x50 px)		Images optimised for Retina resolution screens. Display size listed in brackets.
Static leave behind bannerLayered PSD600x100 px
(300x50 px)
Full pageLayered PSD100 x100%
(320x960 px)		Images optimised for Retina resolution screens. (No less than 144 pixels/in for PSD/s.) Display size listed in brackets.
Video file
max size 1.2 MB		MOV, AVI, MP4Standard ratio

Extra Design Notes

Adhesion banner

Full page

Functionality Map

USER INTERACTIONRESULT
User clicks close (x) on AdhesionAdhesion collapses into pos 1 banner
User expands AdhesionFull page launches
User clicks close (x) on full pageFull page closes, Adhesion now collapsed into pos 1 banner
User clicks on CTA on full pageExternal website launches.
(Full page closes, Adhesion now collapsed into pos 1 banner)

Reporting

  • Overall Clicks
  • Overall Impressions

Lead Times

TIER 2: 5 business days lead time.

Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details

Creative specifications can change at any time – always refer to the AdCentre.

Get in touch with us

Advertising Sales Enquiries
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Creative Support
Advertising Operations
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