PANORAMA

The Panorama combines a Crossbar with Superking Gutters - with both sets of creative flowing seamlessly into one another. The Superhero area can host all kinds of rich media (video, galleries, social feed, interactive modules etc). It can also, if desired, expand on click to showcase larger videos or additional content.

The Crossbar is the large banner across the top of the page and has the largest initial call to action. This can be a straight clickthrough or can expand to showcase large videos, galleries or additional product information.

This crossbar bleeds into the Gutter area to form a single cohesive piece of creative. Please note that due to the large variation in screen resolution, it is strongly suggested that essential branding and copy should be kept within 145 pixels of the content area in the gutter area on either side. This suggested area is included in the design PSD template.

Video may auto initiate in the crossbar (sound off) for up to 10 seconds in order to draw the user’s attention and encourage click-to-play or click-to-expand. This auto-initiation is capped at 3 per user per day, after which the static crossbar is shown.

On click the crossbar can expand to cover the content area. As a matter of best practice, we suggest that the background image of the expanded content area blends seamlessly into the gutters, as with the crossbar. See the video example for guidance.

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.