OTP

Over the Page a.k.a. OTP creative is a polite loading rich media floating creative, which may be automatically activated and displayed within a predefined area of the page.

Please note that OTP ads are served from a medium rectangle ad position, unless our Ad Operations team advises you otherwise. Consequently, the OTP must be accompanied by a standard medium rectangle creative, which will also serve as a leave-behind / reminder ad. Additionally, this leave behind unit will be served on second and consecutive ad impressions – due to the OTP’s frequency capping – as well as a backup ad for cases of browser incompatibility etc.

Rules

• OTP ads must be served by a dedicated third party ad server.
• The standard 500×500 pixel rectangle OTP must close automatically after 10 seconds, while its larger – so called “full page” (940x550px) – version must close after 7 seconds.
• Both standard and full-page OTP’s animation are limited to one loop within their respective runtimes.
• The OTP must terminate if the user clicks on the standard close button.
• OTP ads are frequency capped at 1 impression / UB / day.
• Only one OTP creative per placements Rotation is accepted.

Deliverables

OTP ads must be third party served.

Where can this run?

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.

Dimensions and Specifications