Mise en Skin's are dynamic gutters which transition through multiple skins based on the user's position on the page. As the user scrolls down the webpage, different gutter images fade in/out.
This ad unit is a Fairfax Blueprint rich media execution.
Demo
Click here to view the Misen En Skin on the The Age.
Overview
Derived from the term ‘Mise en scène’, our hopes are this framework will help inspire brands to tell their story through a visually artful way, the execution being as creative as you allow it to be. Mise en Skins are a Superking Gutter style canvas giving our clients the ability to transition through 2 to 4 sets of imagery controlled by the user’s scroll on page. The execution also has optional anchored elements which will remain with the user as they scroll through the page.
Product Rules
- Where can this run? See the SiteMatrix
- Must fade to white (#FFFFFF) or pre-approved background colour. This will be executed by Fairfax.
- Sold with MREC
- Within gutters, all essential branding and copy must be within 145 pixels of the content area to ensure visibility on lower resolutions (see Mise en Skin slicing template).
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