The Tablet Full Page Video Advertisement is currently available for SMH for the iPad, The Age for the iPad, The Canberra Times for iPad with iOS4+ Operating System installed. The video creative comprises a single full page advert with a streaming video player embedded within. Optimised versions for both portrait and landscape orientation are supported. The execution is built based on a pre-designed template which requires a set of pre-defined elements.
This ad unit is a Fairfax Blueprint rich media execution.
Overview
The Tablet Full Page Video creative enables advertisers to present a full page advertisment within the index and article carousel on the suite of Fairfax masthead tablet apps.
For advertisers, the key benefits of the Tablet Full Page Video advertisement are its ability to drive maximum branding impact by allowing prominence of the advertising message while also providing a larger canvas for creativity and deep audience engagement with the inclusion of high quality video content.
Product Rules
- Standard Fairfax close button is incorporated on the top right-hand corner of creatives as standard
- Whilst the video window can be positioned wherever on the canvas, it’s inpage size must remain at 600 x 340px (see table below)
- The video window will sit over the background image so please bear this in mind when designing artwork and refer to the psd guide template
