IAB BILLBOARD
Overview
This IAB Rising Stars format offers advertisers a large canvas and premium location to engage with our audience.
Demo
Click here to view the IAB Billboard on The Age.
Product Rules
- Where can this run? See the SiteMatrix
- Fairfax adheres to the IAB Billboard Style Guide
- “Close Ad X” button will collapse 100% of the Billboard and leave a “Show Ad” button, which will remain for the remainder of the day. Only on user initiation of “Show Ad” will the Ad re-display.
- Cannot mimic any site content
- Sold with MREC
Deliverables
- Fairfax support 3rd party built Billboards ONLY. (inclusive of click and impression trackers)
Please refer to applicable 3rd party adserver for build guides/specs
Reporting
- Clicks
- Impressions
Lead Times
TIER 2: 5 business days lead time.
Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details
Creative specifications can change at any time – always refer to the AdCentre.
Specifications
COMPONENT | Dimensions | File Size | File Type | Notes |
---|---|---|---|---|
Background / Backup Images | 970x250px | 100KB | JPG/GIF/PNG | |
Video | Autoplay animation / Video: 30 sec max Sound on user initiation only Play/Pause controls required 16:9 aspect ratio Polite loading for HTML5 |