IAB BILLBOARD

Overview

This IAB Rising Stars format offers advertisers a large canvas and premium location to engage with our audience.

Demo

Click here to view the IAB Billboard  on The Age.

Product Rules

  • Where can this run? See the SiteMatrix
  • Fairfax adheres to the IAB Billboard Style Guide
  • “Close Ad X” button will collapse 100% of the Billboard and leave a “Show Ad” button, which will remain for the remainder of the day. Only on user initiation of “Show Ad” will the Ad re-display.
  • Cannot mimic any site content
  • Sold with MREC

Deliverables

  • Fairfax support 3rd party built Billboards ONLY. (inclusive of click and impression trackers)
    Please refer to applicable 3rd party adserver for build guides/specs

Reporting

  • Clicks
  • Impressions

 

Lead Times

TIER 2: 5 business days lead time.

Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details

Creative specifications can change at any time – always refer to the AdCentre.

Specifications

COMPONENTDimensionsFile SizeFile TypeNotes
Background / Backup Images970x250px100KBJPG/GIF/PNG
VideoAutoplay animation / Video: 30 sec max
Sound on user initiation only
Play/Pause controls required
16:9 aspect ratio
Polite loading for HTML5