GUTTERS

This ad unit is a Fairfax Blueprint rich media execution.

Demo

Click here to view gutters on The Age homepage.

Overview

Gutter images are displayed outside of the site’s boundaries, providing a strong presence for your marketing messages and are shown to users with adequate screen resolution and screen real-estate. Background colours can be changed to match your brand in some instances and the gutters have a click-through to your website.

Product Rules

• Clickable area is restricted to the gutter image’s dimension.
• Gutter images must include a logo or other form of client identification. The images must be clearly expressing their nature as advertisement in order not to deceive users.
• Gutters require pre-approval.
• Images are static, animation is not allowed.
• Typically the top of Gutter Images are positioned to the top of the content area which in some cases is underneath the site navigation
• The left and right sides should be designed in such a way as to blend with the background colour. At least a 5px fade around the edges is recommended, the exact treatment should be led by the creative on hand.
• Some users may have screen resolutions too narrow to display the gutter area. In these cases the images will be removed from the page.
• This product is only supported on desktop devices!
• Where can this run? See the Site Matrix

Deliverables

• A single jpeg image built to the specifications below. Gutters are served and hosted by Fairfax and cannot be 3rd party adserved.
• Please download the latest PSD template to prepare your creative.

Reporting

• Clicks*
• Impressions
• There are no Rich Media metrics for gutter creative

* Clicks will be measured as an overall metric and not individually, this may mean that they are tracked as an accumulative of gutter clicks & mrec clicks. To track gutters and mrec separately third party tracking must be provided.

Specifications