CONTENT HALF PAGE

Demo

Blueprints-IconThis ad unit is a Fairfax Blueprint rich media execution.

Click here to view Content Half Page on the Age.

Overview

The Content Half Page combines brand-led impact with specific traffic drivers within a single ad execution. This is typically bought alongside our award-winning Native products, however a client can drive to their own content should they wish to do so. As this functionality resides within a standard IAB shape, this can be behaviourally targeted to ensure that the execution is presented to the correct audience in order to maximise performance.

Product Rules

The Content Half Page is split between impact/branding and content drivers. The top half of the ad can be standard branding/clickthrough or play a video, in-line, if desired. The lower half has a scrolling list of links to content articles which click-through.

This execution can run anywhere that the Half Page can run, check the Site Matrix for details.

Video, if included, must be user initiated.

For ease of design, please use this PSD template.

Deliverables

  • A single jpeg image built to the specifications below.

Reporting

  • Clicks
  • Impressions

* Clicks on articles will only be measured by Fairfax if built by Fairfax.

Lead Times

TIER 2: 5 business days lead time.

Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details

Creative specifications can change at any time – always refer to the AdCentre.

Specifications

 DIMENSIONSFILE TYPEFILE SIZENOTES
Images
Background Image 300x600 pxjpg/png<40kbrequired
Branded Header Image 300x40 pxjpg/png<15kbrequired
Branded Footer Image 300x40 pxjpg/png<15kbrequired
Articles
General Article Header Text15 characters required
ArticlesMinimum 2 articles and Maximum 8 articles required
Article Thumbnail Image 75x50 pxjpg/png<3kbOne per article required
Article List TextOne per article required
Foreground Colour and Opacity Default is black and 50% (optional)
Text ColourDefault is white (optional)
Video Assets640x360 px
15 - 30 seconds		mp4Or a Youtube link required
URL's / TrackingDefault clickthrough required
Article clickthrough required
Social OptionsFacebook clickthrough (optional)
Youtube clickthrough (optional)
Instagram clickthrough (optional)
Twitter clickthrough (optional)

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