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Watch the inclusive NFL ad winning hearts and minds

"Fans of Love": The ad agency with whom the NFL partnered described it as "apolitical."

While some NFL players made their progressive political views front and centre last season, the NFL, or at least most of its team owners, propagated conservative causes that may have contributed to the ongoing perception that the league breeds a culture of exclusion and even homophobia.

UFC 208: Holm can't take down De Randamie

Brawl: Holly Holm, left, and Germaine de Randamie exchange blows.

Germaine de Randamie became the UFC's first women's featherweight champion Saturday, wrecking Holly Holm's hope to become the fourth two-division champion in organization history.

Patriots parade through the Boston snow

Too good: New England Patriots quarterbacks Jimmy Garoppolo and Tom Brady acknowledge the crowd.

Hundreds of thousands of New England Patriots fans have lined Boston's streets, defying a driving snowstorm to cheer the team's players in a parade celebrating their latest Super Bowl victory.

Brady's Super Bowl jersey mysteriously disappears

"It's unfortunate, because that's a nice piece of memorabilia. So if it shows up on eBay, someone let me know and I'll ...

Triumphant quarterback Tom Brady lost his shirt, but the New England quarterback wore a smile on Monday, unlike those punters who backed the Atlanta Falcons and were counting their winnings with a 25-point lead.

The catch that turned the Super Bowl

Fingertip precision: Julian Edelman with the catch that turned the Super Bowl

Nearly nine years ago to the day, New York Giants receiver David Tyree ripped the New England Patriots' hearts out with what became known as "The Helmet Catch."

Battle of the quarterbacks as Super Bowl comes to town

And then there were two: Super Bowl 51 promises to be a cracker.

It's Super Bowl Sunday, and the New England Patriots, led by future hall-of-famer Tom Brady, are facing Matt Ryan's incredible Atlanta Falcons. Can Brady and coach Bill Belichick lead the Patriots to their fifth Super Bowl, or will Ryan's men get the job done for the first time for Atlanta? Follow live here for all the action.

Falcons QB Matt Ryan named NFL MVP

MVP: Matt Ryan claimed the NFL's highest individual honour one day before the Super Bowl.

Quarterback Matt Ryan was named the NFL's Most Valuable Player after a landmark season in which he led the offence-minded Atlanta Falcons to an 11-5 record.

How the All Blacks are helping the Super Bowl contenders

All Blacks fan: Atlanta Falcons head coach Dan Quinn.

Atlanta Falcons NFL head coach Dan Quinn will look just about anywhere for a winning edge ahead of Sunday's Super Bowl in Houston, and said he has been hugely inspired by the extraordinary legacy of the New Zealand rugby team.

It's the Super Bowl, but with puppies

On the run: Two puppies in action in last year's Puppy Bowl.

The most adorable curtain-raiser for the Super Bowl is back for another season, as puppies and other critters take to the field for the 2017 Puppy Bowl.