Is $4.68 the key to saving the Democratic Party?
Jonathan Zucker, political technology entrepreneur, discusses his new initiative for political fundraising VIDEO
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After watching the Democrats take a beating in the 2016 election, fundraising strategist Jonathan Zucker came to the realization that one of the problems was that Democrats aren’t even trying to be competitive in many districts around the country. So he came up with the idea of It Starts Today: A fundraising platform where small dollar donors pledge $4.68 (or more) a month to create a pot of money for every Democrat running for Congress in 2018.
Why $4.68? Well, there are 468 congressional races that year, which means each donor will be giving one penny a month to the candidate who gets the Democratic nomination in each race. Spread out over enough people, that can turn into real money to help politicians get started.
But why run candidates in districts where there’s almost no chance of a Democrat winning?