Understanding consumer demand around the world
To drive company strategy, you need to understand how consumer demand unfolds around the world. Over the past decade we have developed a comprehensive economic and demographic database of income distributions, which delivers precise data and forecasts to size and compare market segments by income or socioeconomic level.
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How can we help you?
C-GIDD (EIU Canback's Global Income Distribution Database) allows you to segment the world by income and demographics by creating custom income brackets or using standardised socioeconomic classes. The database allows comparison of these segments across countries and over time providing a much more accurate picture of your markets than looking at simple averages such as GDP per head.
What data can we provide?
C-GIDD draws on more than 1,600 data sources globally which are harmonised to provide national and sub-national income distribution data. The database covers GDP, household income, size of income brackets, size of socioeconomic classes and population. We use the database to underpin all the consulting work we do, but we also provide custom feeds of the data to our clients.
Which markets do we cover?
regions
countries
cities
Americas | 44 | 234 |
Asia (excl. China) | 24 | 201 |
China | 1 | 205 |
Europe | 43 | 203 |
Middle East & Africa | 53 | 154 |
Discover today how C-GIDD can help your company to quantify demand around the world and make better, evidence-based decisions.