Understanding consumer demand around the world

To drive company strategy, you need to understand how consumer demand unfolds around the world. Over the past decade we have developed a comprehensive economic and demographic database of income distributions, which delivers precise data and forecasts to size and compare market segments by income or socioeconomic level.

How can we help you?

C-GIDD (EIU Canback's Global Income Distribution Database) allows you to segment the world by income and demographics by creating custom income brackets or using standardised socioeconomic classes. The database allows comparison of these segments across countries and over time providing a much more accurate picture of your markets than looking at simple averages such as GDP per head.

Quantify number of households at specific income or socioeconomic levels

Compare consumer market sizes across geographies in a uniform way

Identify market growth opportunities in the future based on trusted forecasts

Merge with category or sales data to spot new or under-developed opportunities

What data can we provide?

C-GIDD draws on more than 1,600 data sources globally which are harmonised to provide national and sub-national income distribution data. The database covers GDP, household income, size of income brackets, size of socioeconomic classes and population. We use the database to underpin all the consulting work we do, but we also provide custom feeds of the data to our clients.

Brazilian population by socioeconomic level

Which markets do we cover?

5
regions

212
countries

997
cities

Americas	44	234
Asia (excl. China)	24	201
China	1	205
Europe	43	203
Middle East & Africa	53	154

Discover today how C-GIDD can help your company to quantify demand around the world and make better, evidence-based decisions.