!["Fans of Love": The ad agency with whom the NFL partnered described it as "apolitical."](/web/20170223015213im_/http://www.smh.com.au/content/dam/images/g/u/e/b/g/v/image.related.wideLandscape.620x349.gueah6.png/1487210071444.jpg)
Watch the inclusive NFL ad winning hearts and minds
While some NFL players made their progressive political views front and centre last season, the NFL, or at least most of its team owners, propagated conservative causes that may have contributed to the ongoing perception that the league breeds a culture of exclusion and even homophobia.