News - Coalition for Better Ads

Parempia verkkomainoksia – Coalition for Better Ads

NewsBy Coalition for Better Ads April 5, 2017

Coalition for Better Ads loi standardit paremmalle verkkomainonnalle Mainonta rahoittaa mediaa ja monenlaista sisältöä kokonaan tai osittain. Verkkomainonta mahdollistaa myös sosiaalisen median palveluja. Kuluttajat ovat kuitenkin usein turhautuneita verkkomainoksiin, jotka häiritsevät heidän käyttökokemustaan – keskeyttävät tai hidastavat selailua. Myös mainonnanesto-ohjelmien käyttö lisääntyy. Coalition for Better Ads, useiden alan järjestöjen ja yritysten yhteinen kansainvälinen hanke, loi…

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Study: 6 desktop, 12 mobile web ad experiences should be retired

NewsBy Coalition for Better Ads March 31, 2017

Dive Brief: The Coalition for Better Ads asked more than 25,000 consumers to rank 104 ad experiences so it could identify user experience factors that are most highly correlated with the propensity to adopt ad blocking tech, per a press release. The results show six desktop and 12 mobile ad experiences that fall beneath the…

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Digital Marketing Can No Longer Hit ‘Snooze’ On This ‘Wake-Up Call’

NewsBy Coalition for Better Ads March 31, 2017

It has been a turbulent week in mainstream news as well as in digital marketing. Amid all the Google bashing that was the backdrop to this year’s Advertising Week in London, however, it might have been easy to have missed the wake-up call the industry was given. It came in the form of Coalition for…

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L’IAB France soutient les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente

NewsBy Coalition for Better Ads March 31, 2017

Dévoilés le 21 mars (voir archive), les recommandations de la Coalition for Better Ads pour une publicité digitale pertinente sont soutenues par l’IAB France. «Cette démarche est particulièrement pertinente dans la mesure où c’est la première fois que des recommandations ne sont pas uniquement issues de réflexions de l’industrie, mais élaborées sur des tests approfondis…

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Coalition for Better Ads Publishes New Standards

NewsBy Coalition for Better Ads March 31, 2017

The Coalition for Better Ads, a global industry-wide consortium representing the digital industry, has published Better Ad Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them…

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Companies back new online advertising standards

NewsBy Coalition for Better Ads March 31, 2017

A coalition of ad buyers and sellers including Google and Facebook, as well over 80 trade associations from all over the world has published a new set of better ads standards for desktop and mobile web that it says reflect consumer advertising preferences in North American and European markets. The Coalition for Better Ads said…

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Coalition for Better Ads releases guidelines to improve advtg standards

NewsBy Coalition for Better Ads March 31, 2017

The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000…

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Auto-play video and pop-ups named among the most ‘annoying’ ad formats

NewsBy Coalition for Better Ads March 24, 2017

The report by the Coalition For Better Ads, which includes members such as Procter & Gamble, Google, Facebook, the World Federation of Advertisers and the IAB, is hoping to eradicate annoying ad formats. The Coalition for Better Ads has released its first report today (22 March) as it details the ‘most disruptive’ ad formats for…

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Das sind die nervigsten Werbeformate für Desktop und Mobile

NewsBy Coalition for Better Ads March 24, 2017

Die “Coalition for Better Ads” will mit Mitgliedern wie Google, Facebook oder dem BVDW und IAB neue globale Standards für Online-Werbung erarbeiten. Welche Formate für Nutzer am nervigsten sind, präsentierten die Partner heute. Im Herbst vergangenen Jahres schlossen sich namhafte Unternehmen, Agenturen und Verbände zur “Coalition for Better Ads” zusammen. Zum Verbund gehören Vermarkter wie…

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P&G-backed group targets annoying ads

NewsBy Coalition for Better Ads March 24, 2017

The Coalition for Better Ads, which was founded last year by Procter & Gamble Co. and other major players in the industry, today recommended standards aimed at curbing pop-ups and other forms of internet advertising that annoy people using desktop or mobile computers. The Cincinnati-based maker of products such as Pampers diapers (NYSE: PG) is…

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